ASUS Malaysia Announces ASUS Transformer Book Flip

Kuala Lumpur (19th September, 2014) — ASUS Transformer Book Flip was announced today, a stylish,innovative and affordable Windows 8.1 laptop with a remarkable hinge design that enables the screen tobe set at any angle between zero and 360 degrees. Flip is incredibly versatile, and can be used as apowerful laptop, a responsive tablet, or anything in between.

The ASUS Transformer Book Flip is powered by Intel® Core™ up to i7 processors and up to NVIDIA®GeForce® GT840M discrete graphics for seamless multitasking and outstanding performance, whetherfor productivity, entertainment or playing the latest games. And with two screen sizes available — 13.3and 15.6 inches — there’s a Flip for everyone!

Flip for computing freedom

ASUS Transformer Book Flip features a bright and clear HD 1366 x 768 touchscreen with a cleverlyengineeredhinge that allows the user to rotate it freely up to 360 degrees from the fully-closed position.Four gears in the hinge provide a smooth, stepless movement, ensuring that the screen stays exactlywhere the user wants it while making it effortless to adjust.

From standard laptop mode, it’s easy to flip the screen instantly to suit whatever task the user wants toperform — whether it’s a media stand for watching a movie or viewing photos, a shared viewer for easycollaboration with friends, family or colleagues, or a responsive tablet for playing the latest games. Anautomatic keyboard and touchpad lock is activated whenever Flip is used in non-laptop modes, so userswon’t have problems with unwanted input.

Flip’s touchscreen is incredibly accurate and responsive thanks to its high-precision 6mm-diameteractuators, which are more than twice as sensitive as the 9mm industry standard. Exclusive ASUSSplendid technology gives rich, deep and vibrant colors to ensure a visually stunning experience for anykind of content.

Stylish, powerful, and with incredible sound

Flip is full of clever ASUS engineering, designed to be smart and stylish, with a hairline-textured finish fora touch of luxury. The compact aluminum chassis gives Flip strength, durability and elegance. Theseamless one-piece chiclet keyboard is ergonomically designed for optimum typing feel, and the largemulti-touch touchpad supports Smart Gestures for precise and natural fingertip control.

Flip’s incredible design is complemented by superior performance. It uses powerful, energy-efficientIntel® Core™ up to i7 processors for superior multitasking and effortless productivity, while the up toNVIDIA GeForce GT840M discrete graphics with 2GB of video memory give Flip more than enoughgraphics power for smooth video playback or playing the latest games.

Instant On technology means that Flip only takes two seconds to resume from sleep, and users don’tneed to worry about losing data when in sleep mode for up to 14 days — when the Lithium-polymerbattery’s charge drops below 5%, files and data are automatically backed up.

Exclusive ASUS SonicMaster audio gives the Flip the best audio experience in its class. With largerspeakers and resonance chambers than standard laptops, the audio quality is spectacular. Users willexperience deeper and richer bass, a wider frequency range, distinct vocals, and pristine clarity. Thismakes Flip a perfect multimedia partner, with every song, movie or game sounding better thanks to itscarefully balanced and dynamic audio.

Store everything, share anything

Each ASUS Transformer Book Flip includes ASUS WebStorage, giving users free access to the mostcomplete platform for online living. Files and documents are accessible anywhere from a host of devices.With ASUS cloud services, convenience and intuitive is the main priority, offering users easy storage,sharing, and syncing of everything from business presentations to photo albums and favorite multimedia content.

AVAILABILITY & PRICING

ASUS Transformer Book Flip will be available at local IT stores and ASUS authorized resellers by earlynext week with the pricing as follow:-

• TP300LA (Core i3)o 13.3” HD | Core i3-4010U Processor | Integrated HD Graphics 4400 | 500GB HDD RRP: RM 1,699
• TP550LN-CI073H (Core i5)o 15.6” HD | Core i5-4210U Processor | GeForce GT840M – 2GB DDR3 | 500GB HDD + 24GB SSD RRP: RM 2,599
• TP550LN-CI088H (Core i7)o 15.6” HD | Core i7-4510U Processor | GeForce GT840M – 2GB DDR3 | 500GB HDD + 24GB SSD RRP: RM 2,899