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BLU enters Malaysia, expanding footprint with Lazada Malaysia
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BLU enters Malaysia, expanding footprint with Lazada Malaysia

by Super DaddyApril 19, 2017
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Before you make assumptions, let me introduce to you. BLU is not really a new name in the tech scene. Founded in 2009, it’s headquarters is in Miami, FL and they have sold well over 45 million BLU devices in their time. They have a warehouse facility of over 80,000 sqft and over 300 employees worldwide. That’s a pretty solid profile to begin with. BLU designs and manufacturers affordable, attractive and innovative mobile devices to suit a wide variety of consumer needs. How good and how affordable? Follow along~

All in all, there are 10 mobiles that will be entering the market from flagship to low-end being; BLU Pure XR, BLU Vivo 6, BLU Vivo 5R, BLU Vivo XL 2, BLU Life MAX, BLU Studio G HD LTE, BLU Energy Diamond, BLU Grand M, BLU Vivo 5 Mini and BLU Diamond M of which their specs and prices are specified below.

The top of the highlight was the BLU Pure XR which is their flagship model. Using Mediatek’s Helio P10 CPU clocked at 2.0GHz, coupled with 4GB of RAM and 64GB internal storage with expandable Micro SD slots, the BLU Pure XR did capture some attention. It’s enclosure is numerically guided CNC machined out of aerospace grade Aluminium which means this device is durable as good as it looks. It also features a 5.5″ FHD Super MOLED display with 400ppi, ensuring vivid display. Also embedded is a 16MP f/1.8 camera with 6P lens, laser focus and PDAF which is rather interesting indeed.

We will be taking the BLU Pure XR for a spin very soon. Just watch this space.

BLU Pure XR

Networks:GSM / HSPA+ 42Mbps / LTE
Display:5.5″ FHD Super AMOLED (1080×1920) ~400ppi
Corning Gorilla Glass 3
Cameras:Main Camera
16MP PDAF w/LED Flash
Front Camera
8MPVideo Capture:
1080p [email protected]
Memory/Storage:4GB RAM
64GB Storage
Micro SD slot (up to 64GB)
Processor:Mediatek 6755 2.0GHz 64-bit Octa-Core Processor
Mali-T860 GPU
Operating System:Android 6.0 Marshmallow
Wi-Fi:802.11 a/b/g/n, Hotspot
Battery:Non-removable 3000mAh
Dimensions/Weight:154.3 x 74.9 x 7 mm
153.5g
Misc:Fingerprint Sensor
Price: RM1,799

BLU Vivo 6

Networks:GSM / HSPA+ 42Mbps / LTE
Display:5.5″ FHD Curved Display (1080×1920) ~400ppi
Corning Gorilla Glass 3
Cameras:Main Camera
16MP PDAF w/LED Flash
Front Camera
8MPVideo Capture:
1080p [email protected]
Memory/Storage:4GB RAM
64GB Storage
Micro SD slot (up to 64GB)
Processor:Mediatek 6755 1.8GHz 64-bit Octa-Core Processor
Mali-T860 GPU
Operating System:Android 6.0 Marshmallow
Wi-Fi:802.11 a/b/g/n, Hotspot
Battery:Non-removable 3130mAh
Dimensions/Weight:153 x 75.2 x 7.6 mm
153.5g
Misc:Fingerprint Sensor
Price:RM1,399

BLU Vivo 5R

Networks:GSM / HSPA+ 42Mbps / LTE
Display:5.5″ FHD Curved Display (1080×1920) ~400ppi
Cameras:Main Camera
13MP PDAF w/LED Flash
Front Camera
8MPVideo Capture:
1080p [email protected]
Memory/Storage:3GB RAM
32GB Storage
Micro SD slot (up to 64GB)
Processor:Mediatek 6753 1.3GHz 64-bit Octa-Core Processor
Mali-T720 GPU
Operating System:Android 6.0 Marshmallow
Wi-Fi:802.11 a/b/g/n, Hotspot
Battery:Non-removable 3150mAh
Dimensions/Weight:154.3 x 75.4 x 8.1 mm
158.9g
Misc:Fingerprint Sensor
Price:RM1,059

BLU Vivo XL 2

Networks:GSM / HSPA+ 42Mbps / LTE
Display:5.5″ HD Curved Display (720×1280) ~267ppi
Cameras:Main Camera
13MP PDAF w/LED Flash
Front Camera
8MPVideo Capture:
1080p [email protected]
Memory/Storage:3GB RAM
32GB Storage
Micro SD slot (up to 64GB)
Processor:Mediatek 6737 1.5GHz 64-bit Quad-Core Processor
Mali-T720 GPU
Operating System:Android 6.0 Marshmallow
Wi-Fi:802.11 a/b/g/n, Hotspot
Battery:Non-removable 3150mAh
Dimensions/Weight:154.4 x 76.6 x 9.2 mm
177g
Price:RM899

BLU Life MAX

Networks:GSM / HSPA+ 42Mbps / LTE
Display:5.5″ HD LCD Curved Display (720×1280) ~267ppi
Cameras:Main Camera
8MP w/LED Flash
Front Camera
5MP w/FlashVideo Capture:
1080p @30fps
Memory/Storage:2GB RAM
16GB Storage
Micro SD slot (up to 64GB)
Processor:Mediatek 6737 1.3GHz 64-bit Quad-Core Processor
Mali-T720 GPU
Operating System:Android 6.0 Marshmallow
Wi-Fi:802.11 b/g/n, Hotspot
Battery:3700mAh
Dimensions/Weight:154.5 x 77.1 x 8.7 mm
153g
Misc:Fingerprint Sensor
Price:RM599

BLU Studio G HD LTE

Networks:GSM / HSPA+ 42Mbps / LTE
Display:5.0″ HD Capacitive Display (720×1280) ~294ppi
Cameras:Main Camera
5MP Autofocus w/Flash
Front Camera
2MPVideo Capture:
1080p @30fps
Memory/Storage:1GB RAM
8GB Storage
Micro SD slot (up to 64GB)
Processor:Mediatek 6735 1.0GHz 64-bit Quad-Core Processor
Mali-T720 GPU
Operating System:Android 6.0 Marshmallow
Wi-Fi:802.11 b/g/n, Hotspot
Battery:2200mAh
Dimensions/Weight:144.4 x 72.59 x 9.4 mm
150g
Price:RM459

BLU Energy Diamond

Networks:GSM / HSPA+ 21Mbps
Display:5.0″ IPS Touchscreen (480×854) ~195ppi
Cameras:Main Camera
5MP Autofocus w/BLU Bright+
Front Camera
2MP w/LED flashVideo Capture:
1080p [email protected]
Memory/Storage:1GB RAM
8GB Storage
Micro SD slot (up to 64GB)
Processor:Mediatek 6580 1.3GHz Quad-Core Processor
Mali-400 GPU
Operating System:Android 6.0 Marshmallow
Wi-Fi:802.11 b/g/n, Hotspot
Battery:4000mAh
Dimensions/Weight:147.5 x 71.5 x 12.7 mm
184g
Price:RM439

BLU Grand M

Networks:GSM / HSPA+ 21Mbps
Display:5.0″ IPS Curved Glass (480×854) ~195ppi
Cameras:Main Camera
5MP w/Flash
Front Camera
3.2MP w/FlashVideo Capture:
[email protected]
Memory/Storage:512MB RAM
8GB Storage
Micro SD slot (up to 64GB)
Processor:Mediatek 6580 1.3GHz Quad-Core Processor
Mali-400 GPU
Operating System:Android 6.0 Marshmallow
Wi-Fi:802.11 b/g/n, Hotspot
Battery:2200mAh
Dimensions/Weight:144.7 x 71.8 x 8.9 mm
156g
Price:RM369

BLU Vivo 5 Mini

Networks:GSM / HSPA+ 21Mbps
Display:4.0″ Curved Glass (480×800) ~233ppi
Cameras:Main Camera
5MP w/Flash
Front Camera
2MP w/FlashVideo Capture:
[email protected]
Memory/Storage:512MB RAM
8GB Storage
Micro SD slot (up to 64GB)
Processor:Mediatek 6580 1.3GHz Quad-Core Processor
Mali-400 GPU
Operating System:Android 6.0 Marshmallow
Wi-Fi:802.11 b/g/n, Hotspot
Battery:Non-removable 1500mAh
Dimensions/Weight:125.28 x 62 x 8.5 mm
119g
Price:RM299

BLU Diamond M

Networks:GSM / HSPA+ 21Mbps
Display:5.0″ (480×854) ~195ppi
Cameras:Main Camera
5MP w/BLU Bright+
Front Camera
2MPVideo Capture:
[email protected]
Memory/Storage:512MB RAM
4GB Storage
Micro SD slot (up to 64GB)
Processor:Mediatek 6580 1.3GHz Quad-Core Processor
Mali-400 GPU
Operating System:Android 6.0 Marshmallow
Wi-Fi:802.11 b/g/n, Hotspot
Battery:2200mAh
Dimensions/Weight:144.5 x 71.5 x 12 mm
162g
Price:RM299

BLU is brought into Malaysia by Hot Gadgets Distribution Sdn Bhd, the sole distributor for AKG, JBL, Harman Kardon, Mark Levinson, Revel, E-Blue and BLU. They will be offering some pretty sweet combo on Lazada, bundling the BLU devices with JBL gadgets. You should check them out at Lazada.

Pokdepinion: We’ve seen too many devices entering Malaysia lately with plenty claiming themselves affordable too, but this one is indeed different. BLU did take care of the aesthetics and finishing of the devices, even with their entry level phones. With proper marketing, I suppose they can be a game changer. Also, honestly, the Pure XR would have been a sweet spot at RM1,199 in which they could really sell like hotcakes!

About The Author
Super Daddy
A proof that the real fun does not actually ends, but rather begins when you become a daddy. Enterprise Application Co-ordinator, Web Developer, Hardware Enthusiast, Gadgets lover, Android Evangelist, Desktop and Consoles Gamer, Metal Music Guitarist, Audiophile, Networking Freak, Radio Controlled Toys rat, Ferrari Crazy and above all - a daddy in every kid's dream.

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