Gadget
Now Reading
Here’s Why Sony Smartphones Aren’t Doing So Well Compared With Rivals According To Them
1

Here’s Why Sony Smartphones Aren’t Doing So Well Compared With Rivals According To Them

by Raja IdrisMarch 6, 2019
What's your reaction?
TMM
0%
Me Gusta
25%
Potato
50%
Sad Reacc
25%
Angery
0%

Now you might assume that Sony has an advantage over the smartphone market as they are the provider of camera sensors for a lot of the smartphone brands out there. Despite that, they have been far off from producing a smartphone that offers a whole lot in recent years. Sony’s very own senior manager of global marketing, Adam Marsh, has answers as to why.

Regarding the issue, he has mentioned of a struggle inside the company where he says “even though we are one company, there are still sometimes barriers that Alpha doesn’t want to give Mobile (their mobile division) certain things because all of a sudden you have the same as what a €3,000 camera’s got”.  He then added “Now that barrier’s gona a little bit. They’re saying “okay, we see that having a smartphone and camera that gives you the same experiences is a good thing”.

It’s been reported that Sony Alpha’s former head of division, Kimio Maki, who is now in charge of the mobile division, had stopped working on the Xperia XZ4 and moved to new initiatives. It is said that it enabled Maki to promote collaboration between brands as well as the mobile sector.

Finally, Marsh has said that the companies’ smartphones does not appeal to the consumers as much as other brands but appeal for “people who want quality products where they will be able to take amazing pictures or video or do something different”.

Previously at MWC 2019, Sony has unveiled of their new Sony Xperia 1 flagship smartphone.

Pokdepinion: Well that explains a whole lot on the issue. Hopefully they’ll get things fixed (internally) and we might be able to see Xperia devices do well in the market. 

About The Author
Raja Idris
The name's King, Kingky King. Likes to keep it simple and straightforward. A person who games regardless of what platform. Need value for money performance? Get AMD.
  • LORD Empress
    March 7, 2019 at 5:56 pm

    3330 mAh battery, took away headphone jack and lack of marketing like samsung & Huawei; And dare to say why are we not visible to people.. Sony creates quite good DACs and pushing for 4.5mm headphone jack;

    I sense corruption and Old people management that needs to find a bucket to kick or be changed to younger people who understands what people wants than what CEO who does not know jack shit says… suck dick to EVEN older ah pek who just want “results”.

    !!! THIS GOES FOR HTC & LG TOO !!!
    Xperia1 naming scheme also like Nvdia, 1660 & rtx 20*0 series; smh, trying to be cr8tive millennial;
    No fast Charging, batt smaller than asian dick, screen longer than asian dick ( have fun with black bars when watching youtube ), camera bump is vertical, good luck without casing to on table typing with 1 hand, 6gb RAM in 2019 NICE LA.

    Never push the nice screen to public at all, idk how many speakers or how my bed time movie is going to be…
    Con-LAN-7-fml-Firm that this device going to cost more than my hopes and dreams ( sure more than 3.759k , ego higher than Najib’s ). Asus said they got amps in the speakers, this phone ?? like my Ex-gf, LEFT ME WITHOUT KNOWING WHY. GPS NO L1 & L5, No NOTCH !!!!
    OMG no notch !!! stupid other brands wanna be diff and make ppl adept to your stupid hold punch, i wanna punch stupid samsung in the retard face.

    No notch means got space for like IR face recognition right or or or Iriz scanner ???? (remember Sony wants to cut cost, MAX profit and take away as much features as possible?) SHOVE A DUCK UP A DYNAMITE AND CALL CHICKEN RICE, OF COURSE DUN HAVE LA DIU NIA MA CHAO HAI LIN KUN PEH PET SOHAI LAN CHIKEN RICE.

    FAIL PHONE, SURE NO ONE BUY; RATHER DONATE TO ROSHMAH THAN BUY THIS SHIT.
    but but .. got nice screen and corning 6, GOD DAMN SEI 67 YOU LA, NO ONE CARES !!!
    OLD MANAGEMENT NEEDS TO DIE!!! I BET MY KIDNEY SURE BECAUSE OF HIGHER UPS SAY NO NEED THIS NO NEED THAT.
    DUN GET ME STARTED WITH NO IR BLASTER ….

Let's Discuss It Further