Honor Malaysia opens its first Concept Store
Honor Malaysia has officially opened its first Concept Store at Plaza Lowyat today, further showing its commitment to making its products accessible to consumers. Malaysia has been a key region for the company and the launch of its Concept Store will provide better customer service and product offering experience for the Malaysian consumers.
In collaboration with TF Mobile Enterprise, Honor Malaysia’s first Concept Store will be strategically located at Plaza Lowyat, at the heart of Kuala Lumpur. Honor Malaysia, a brand created for millennials, have mainly focused on its e-commerce strategy to drive growth and to reach its target market. However, the opening of the Concept Store marks the company’s gradual step into the retail market. This move also reflects Honor Malaysia’s plans in meeting consumer habits today, providing Honor fans a first-hand experience of using Honor products before purchase.
At the Grand Opening ceremony held this morning, Allen An, E-Commerce Director of Honor Malaysia explained how the launch of the Concept Store will enable the company to better meet consumers’ demands. “Honor is a brand that believes in maintaining close relationships with its Honor fans. We are proud to announce that the Concept Store will be another one of our strong initiatives in providing a one-of-a-kind customer service and in strengthening our interactions with consumers,” said Allen. “We believe that by complementing our e-commerce presence with retail stores, we will be able to reach our customers better and provide an enhanced shopping experience for them.”
The Concept Store will offer various Honor devices such as the Honor 8, Honor 5A, Honor 5C, Honor 5X, Honor 6 Plus, Honor 7, and the Honor 7 Enhanced. Not only is Honor Malaysia gracing us with its first Concept Store, the company is also holding a promotion period from November 15th to November 21st. During this promotion, customers are entitled to receive free gifts with a purchase of the above-mentioned devices. Additionally, customers that purchase an Honor smartphone have the opportunity to enter into a lucky draw to win the Honor Band Z1, Honor Band SS, Bluetooth Speaker, and other valuable gifts.
Honor Malaysia’s first concept store is located at:
TF Mobile Concept Store
UG Lot-039 & 040, Upper Ground Floor
No. 7, Jalan Bintang Off Jalan Bukit Bintang
55100 Kuala Lumpur
Pokdepinion: Honor’s move to start a concept store is a great one, as it will allow prospective buyers to try the amazing devices Honor makes. However it does seem like a step away from the aim of the brand, which is to cut costs incurred in retail to give consumers the best smartphones in the price range.