OPPO F1s hits 100,000 sales with less than 2 months’ time in Malaysia
OPPO is now among the strongest player in the mid-lower range (RM900 to RM1200) tier of the smartphone market in Malaysia. Seizing a 50% sales in the mid-lower range (RM900 to RM1200) market with mere 2 months of sales, OPPO F1s, the company’s “Selfie Expert”, is no doubt, the company’s star performer in year 2016.
OPPO grows healthily and sustainably around the world
According to independent market research firm Sino-MR, OPPO R9 (as known as OPPO F1 Plus in Malaysia), has continued to take over the first place of bestselling smartphone models in the second and third quarter. Besides the remarkable result in the mainland China, OPPO is bolstered by 136.6 percent year-on-year growth for the second quarter of 2016 globally.
With OPPO’s rapid growth in China, India, all South East Asian countries, the company is continuing to drive up the performance with its continued marketing investments to build solid brand equity for its Selfie Expert series. Successful global marketing campaigns like key associations and sponsorships across popular platforms like FC Barcelona, America’s Next Top Model and ICC have also driven the brand to gain higher recognition in the global and all other markets.
OPPO’s 2-year Performance in Malaysia
Gaining more than 100,000 F1s users with less than 2 months’ time, OPPO grasps 50% sales in the mid-lower range market firmly and tightly. The company’s swift achievements contributed not only to the advance technology and the meticulous product, but also to its marketing strategy that is pushing the right button on its target consumers. With celebrities such as Nora Danish, Ayda Jebat, Min Chen, JC Chee on board, F1s has rapidly taking over the screens, internet, in-mall and outdoor billboard sever since its local launch in August 2016, firming the throne of its ‘Selfie Expert’.
OPPO’s success can be attributed to the aggressive expansion of offline channel and after service centres strategy along with their focus on product differentiation. In the Malaysian market, OPPO has been expanding its offline presence by targeting 4,000 Point of Sales by the end of year 2016 and improving its after sales service for giving its consumers a better experience. A strategic positioning and messaging on photography technology especially selfie has also helped the brand attain consumer acceptance in a crowded smartphone market.
Pokdepinion: Well, it seems we do have many selfie experts to look out for here in Malaysia.