Over 40% of the Mi 10’s buyers jumped ship from other brands
After an impressive first sale which generated over 200 million CNY (~RM118 547 033) in under a minute, Xiaomi has stepped up to announce another tidbit about the Xiaomi Mi 10’s debut sales. Over 40% of the buyers were users of other smartphone brands.
Xu Jieyun, general manager of Xiaomi’s PR department shared this information on Weibo. He then hinted that a certain brand’s users contributed the highest amount of sales, expressing surprise that there are so many new Xiaomi fans. He also apologized to Xiaomi fans who didn’t manage to snag a Mi 10 for themselves and that the Mi 10 will be available again on 18th February.
The Xiaomi Mi 10 treads into a new price bracket for Xiaomi flagships but given the prices of recent flagships, they are still relatively affordable. It does come with a much more sumptuous feature set than many smartphones in its price range though, which may have contributed to its popularity.
Xiaomi Mi 10 and Mi 10 Pro Specs
| Xiaomi Mi 10 | Xiaomi Mi 10 Pro | |
| CPU | Snapdragon 865 1 x Kryo 585 Gold @ 2.84 GHz + 3 x Kryo 585 Gold @ 2.42 GHz + 4 x Kryo 585 Silver @ 1.80 GHz |
|
| GPU | Adreno 650 @ 587 GHz | |
| Memory | Up to 12GB LPDDR5 | |
| Storage | Up to 256GB UFS 3.0 | Up to 512GB UFS 3.0 |
| Display | 6.67″ FHD+ AMOLED display, 90 Hz refresh rate, 180 Hz touch response 100% DCI-P3 & sRGB gamut |
|
| Camera | 108MP f/1.69, OIS, 7P lens 13MP f/2.4 ultra-wide angle 2MP f/2.4 macro camera 2MP f/2.4 depth sensor 8K video capture |
108MP f/1.69, OIS, 8P 20MP f/2.2 ultra-wide angle 12MP f/2.0 portrait lens (2x zoom) 8MP f/2.0 telephoto camera, OIS, 10x hybrid optical zoom 8K video capture |
| Selfie camera | 20MP selfie camera | |
| Battery | 4780 mAh 30W fast charging 30W wireless charging 10W reverse wireless charging (bundled 30W charger) |
4500 mAh Li-Po battery 50W fast charging 30W wireless charging 10W wireless charging (bundled 65W charger) |
| Price | 8GB+128GB: 3999 CNY (~RM2371) 8GB+256GB: 4299 CNY (~RM2549) 12GB+256GB: 4699 CNY (~RM2786) |
8GB+256GB: 4999 CNY (~RM2964) 12GB+256GB: 5499 CNY (~RM3261) 12GB+512GB: 5999 CNY (~RM3557) |
Which brand do you think was Xu Jieyun referring to when he mentioned that their users were the largest group that jumped ship over to Xiaomi? Regardless, it shows that the smartphone industry is still very much active, and consumers are still always on the lookout for the next big thing, even if it doesn’t come from the biggest players.
Pokdepinion: The Xiaomi Mi 10 looks like a pretty sweet device, but I am still waiting on its international launch…
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