Samsung’s market share in North America increases as overall smartphone shipments drop
Smartphone shipments are dropping globally, and the North American market sees no different. The region’s total smartphone shipments has dropped by -18% year on year this year, and while brands like LG and Apple suffer, not every brand is having a bad time. Samsung, Lenovo and surprisingly TCL sees growth despite dropping smartphone shipments.
Samsung managed to eke out 3% more shipments last quarter than in Q1 2018, but sees a massive 6.1% increase in market share in the same period. This is at the expensive of smaller brands that have a much harder time competing against big name brands like Samsung.
The Samsung Galaxy S10+ and Galaxy S10e are the main contributors behind Samsung’s growth, with each of them making up 6% of the total North American smartphone shipments in Q1 2019. That equates to more than 4.3 million units of the Samsung Galaxy S10+ and Galaxy S10e shipped in total, which is really impressive. The iPhone XR is still king though, with a 13% grip on the total smartphone shipments last quarter.
It’s worth noting that HUAWEI is banned in Canada and the US, which might also have been a factor in Samsung’s dominance in the North American market. HUAWEI has been experiencing meteoric growth globally, with a 50% increase in shipments in Q1 2019 and captured a whopping 19% market share.
It’s still undeniable that Samsung has packed the Samsung Galaxy S10 with a slew of innovative features. It has one of the best displays in the market yet, top-notch video and photography capabilities. It’s definitely a lot more than what the competition (at least what’s available in the North American market) has brought to the market.
Pokdepinion: Usually Samsung’s Note series do better than the Galaxy S series, so let’s wait for Q4 2019 results!