Samsung Malaysia Launches 3 Unconventional TVs That Change the Way You Use a Display

Samsung has made a whole bunch of home electronics available for your everyday consumer, especially TVs. Today, we’re going to take a look at 3 unconventional TVs by Samsung Malaysia that change the way you use a display; The Sero, The Frame, and The Serif.

Samsung Malaysia Launches 3 Unconventional TVs That Change the Way You Use a Display

The three newly released TVs in question by Samsung Malaysia are The Sero, The Frame, and The Serif, each with their own specialty that changes the way you use a display. Starting off with The Frame, with a design concept that fuses both a modern TV and an art piece. The TV can double as an art frame and stealthily blend in your house like an art gallery of sorts. You can show off over 1,200 works of fine art from famous artists and galleries, and switch it to regular TV mode when you just want kickback and relax.

Next, we have The Serif, designed by the Bouroullec Brothers with its signature “I” profile. It’s equipped with smart AI features and is said to focus on maximizing the viewing experience with vibrant colours and vivid 4K details. The Serif doesn’t need to be placed on the wall or a desk as it uses detachable floor stands. Using NFC, you can place the phone on top of the TV and it will automatically start playing music from your device. Ambient Mode makes its return once again, giving consumers the ability to let the TV blend in with the interior decoration of the house.

Lastly, we have what is arguably the most interesting offering, The Sero, which is also a 4K QLED TV. Just as what the name implies in Korean, the TV can switch from landscape to portrait viewing mode by rotating the display on its own. You can wirelessly mirror your smartphone display on the The Sero via Wi-Fi 5 and Bluetooth 4.2, letting you see what’s on your phone on a much bigger screen without those pesky black borders. For that added bit of entertainment pleasure, it has a built-in 4.1 multi-channel speaker, which was able to produce quite the volume with exceptional details.

Pricing and Availability

The Frame will be retailing for RM6,599 for the 55-inch variant and RM10,999 for the 65-inch variant. The 55-inch Serif on the other will be retailing for RM6,499. Lastly, The Sero will be retailing for RM6,999. Additionally, Samsung Malaysia will also be selling selling customizable frames for The Frame in at RM499 with four different colour options; black, brown, beige and white. You also have the option of the Studio Stand for The Serif at RM899, and mobility wheels for The Sero at RM299.

For more details on the TVs, click right here.

Pokdepinion: Would definitely want to take The Sero out for a spin. I kinda wished it was bigger but given its unique design element, it might be tough to pull it off, at least at the moment.