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Sony Dives into OLED with the XBR-A1E 4K HDR TV; LG Finally Has Competition in OLED TVs

Sony Dives into OLED with the XBR-A1E 4K HDR TV; LG Finally Has Competition in OLED TVs

by Aiman MaulanaJanuary 6, 2017
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Sony XBR-A1E marks their entry into OLED, and it’s breathtaking.

Not too long ago, we had a first impressions post about the LG E6 OLED TV. Quite frankly, it was the most beautiful display we’ve seen so far. Never would I thought OLED could make such a difference in display quality.

LG has been in the OLED market alone for quite awhile now, for obvious reasons, and it looks we finally have a rival for it. The Sony XBR-A1E 4K HDR TV.



Unveiled at CES 2017 over at Las Vegas, Nevada, the Sony XBR-A1E 4K HDR TV is the first OLED TV by Sony. Available is 65″ and 77″ screen sizes, the panel itself is from LG, for obvious reasons. What makes the XBR-A1E different is Sony’s processing technology.

It’s powered by Sony’s 4K HDR processor X1 Extreme, which was featured in Sony’s flagship Z9D series. It accentuates the visual appeal of 4K HDR content, is capable of drawing out the full potential of self-emitting OLED panels, producing deep blacks and brights that more faithfully capture real world visuals.


The TV’s form factor is ultra-thin and unique. Thanks to Sony’s Acoustic Surface technology, sound is output directly from the screen itself by vibrations from the display. This enables the TV to not only have a speaker-less form factor, but also a stand-less. Judging by the looks of it, it seems to have little to no bezels which makes the Sony XBR-A1E look breathtaking.

Mike Fasulo, President and COO of Sony Electronics, said:

Sony continues to make consumer choice a priority especially for those seeking the very best viewing experience, and we are proud to introduce our new XBR-A1E BRAVIA OLED series. Sony delivers incredible innovation and excitement to customers with all of our premium 4K HDR TVs through a powerful mix of technology and our exclusive image processing.


Pokdepinion: You might be thinking that because it uses the same panel from LG, it should be the same but here’s the thing. The difference lies mostly on Sony’s X1 Extreme processor. It could make a whole world of difference when compared to LG’s OLED TVs. While the TV looks interesting here, we have to try it out ourselves to see whether it’s truly as good as it looks.

About The Author
Aiman Maulana
Jack of all trades, master of none, but oftentimes better than a master of one. YouTuber, video editor, tech head, and a wizard of gaming. What's up? :)

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