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This is Why The Sony PlayStation Team Won’t Be At E3 2019
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This is Why The Sony PlayStation Team Won’t Be At E3 2019

by Aiman MaulanaFebruary 18, 2019
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This is Why The Sony PlayStation Team Won’t Be At E3 2019

This is Why The Sony PlayStation Team Won't Be At E3 2019

When news surfaced that E3 2019 will not be seeing anything from the Sony PlayStation team, it came off as a big surprise. Many were wondering what was happening and if there were any issues within the company for such a thing to happened. Well, now we have a clearer idea as to why.

In an interview between CNET and Sony Interactive Entertainment Worldwide Studios head Shawn Layden it was mentioned that when E3 first began back in 1995, the trade show was mainly centered around retailers and journalists. Retailers would come to the show looking to put new gaming products in their stores while journalists would report to their audiences the new games and tech that they saw.

With the lack of internet access back then, a major trade show was necessary. With E3 now however, it has become less focused on pitching products to retailers which was once one of the core tenants of the show. Additionally, the June date in which E3 2019 takes place annually is too late in the year to sell retailers on products anyway.

Now we have an event in February called Destination PlayStation, where we bring all retailers and third-party partners to come hear the story for the year. They’re making purchasing discussions in February. June, now, is just too late to have a Christmas holiday discussion with retailers. So retail has really dropped off. And journalists now, with the internet and the fact that 24/7 there is game news, it’s lost its impact around that.

Shawn Layden added on by saying that E3 has failed to adapt over the years which led to it becoming less and less important for the industry. It’s like a trade show without a lot of the trade activity. Instead, it has become a place where gamers have started expecting major announcements, which Layden says doesn’t always line up with the team’s current strategy of creating videogames.

This strategy is pointing to their focus on creating fewer but bigger games over longer periods of time, emphasizing quality over quantity. This implies that for now, the Sony PlayStation team will not have anything major to announce which would make sense as to why they chose to skip on E3 2019.

Even though there are upcoming games like Days Gone slated for April, the fact that Shawn Layden seemed to imply that they wouldn’t have anything to say come June 2019 seems to point that we won’t be getting release dates or further reveals for games like Death Stranding, The Last of Us: Part II, or Ghost of Tsushima any time soon.

Source: CNET

Pokdepinion: I mean, if they don’t have anything major to announce, it’s better to not present after all. Otherwise, they’d be facing endless criticisms of having a bad showing at E3 2019.

About The Author
Aiman Maulana
Jack of all trades, master of none, but oftentimes better than a master of one. YouTuber, video editor, tech head, and a wizard of gaming. What's up? :)

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