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Over 40% of the Mi 10’s buyers jumped ship from other brands
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Over 40% of the Mi 10’s buyers jumped ship from other brands

by Vyncent ChanFebruary 16, 2020
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After an impressive first sale which generated over 200 million CNY (~RM118 547 033) in under a minute, Xiaomi has stepped up to announce another tidbit about the Xiaomi Mi 10’s debut sales. Over 40% of the buyers were users of other smartphone brands.

Over 40% of the Mi 10's buyers jumped ship from other brands 30

Xu Jieyun, general manager of Xiaomi’s PR department shared this information on Weibo. He then hinted that a certain brand’s users contributed the highest amount of sales, expressing surprise that there are so many new Xiaomi fans. He also apologized to Xiaomi fans who didn’t manage to snag a Mi 10 for themselves and that the Mi 10 will be available again on 18th February.

Over 40% of the Mi 10's buyers jumped ship from other brands 31

The Xiaomi Mi 10 treads into a new price bracket for Xiaomi flagships but given the prices of recent flagships, they are still relatively affordable. It does come with a much more sumptuous feature set than many smartphones in its price range though, which may have contributed to its popularity.

Xiaomi Mi 10 and Mi 10 Pro Specs

Xiaomi Mi 10Xiaomi Mi 10 Pro
CPUSnapdragon 865
1 x Kryo 585 Gold @ 2.84 GHz + 3 x Kryo 585 Gold @ 2.42 GHz + 4 x Kryo 585 Silver @ 1.80 GHz
GPUAdreno 650 @ 587 GHz
MemoryUp to 12GB LPDDR5
StorageUp to 256GB UFS 3.0Up to 512GB UFS 3.0
Display6.67″ FHD+ AMOLED display, 90 Hz refresh rate, 180 Hz touch response
100% DCI-P3 & sRGB gamut
Camera108MP f/1.69, OIS, 7P lens
13MP f/2.4 ultra-wide angle
2MP f/2.4 macro camera
2MP f/2.4 depth sensor
8K video capture
108MP f/1.69, OIS, 8P
20MP f/2.2 ultra-wide angle
12MP f/2.0 portrait lens (2x zoom)
8MP f/2.0 telephoto camera, OIS, 10x hybrid optical zoom
8K video capture
Selfie camera20MP selfie camera
Battery4780 mAh
30W fast charging
30W wireless charging
10W reverse wireless charging
(bundled 30W charger)
4500 mAh Li-Po battery
50W fast charging
30W wireless charging
10W wireless charging
(bundled 65W charger)
Price8GB+128GB: 3999 CNY (~RM2371)
8GB+256GB: 4299 CNY (~RM2549)
12GB+256GB: 4699 CNY (~RM2786)
8GB+256GB: 4999 CNY (~RM2964)
12GB+256GB: 5499 CNY (~RM3261)
12GB+512GB: 5999 CNY (~RM3557)

Which brand do you think was Xu Jieyun referring to when he mentioned that their users were the largest group that jumped ship over to Xiaomi? Regardless, it shows that the smartphone industry is still very much active, and consumers are still always on the lookout for the next big thing, even if it doesn’t come from the biggest players.

Pokdepinion: The Xiaomi Mi 10 looks like a pretty sweet device, but I am still waiting on its international launch…

About The Author
Vyncent Chan
Technology enthusiast, casual gamer, pharmacy graduate. Strongly opposes proprietary standards and always on the look out for incredible bang-for-buck.

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