Western Digital redesigned the iconic My Passport and My Book hard drives — new design language

Western Digital Corporation today introduced modern and innovative redesigns of its My Passport®, My Passport for Mac, and My Book® hard drive lines, which have been highly recognized leading sellers for more than a decade. In partnership with fuseproject, an award-winning industrial design and branding firm, the reimagined products were built with the customer in mind. Developed to help make a connection between the device and user, the new drives also include password protection and hardware encryption so customers will love their hard drive as much as they cherish the content stored on it.

     “As the storage landscape continues to rapidly evolve, and the bars for design and user-experience have increased, the team focused on the design and user experience to catapult My Passport and My Book to the next level,” said Jim Welsh, senior vice president, Content Solutions Business Unit, Western Digital. “Through the reimagined design language, we want to engage consumers in a conversation about how storage is core to their lives and how they feel more empowered by the real benefits of capturing, protecting and enjoying life’s precious memories.”

The My Passport drives will come in six vivid colors – Black, Yellow, Red, White, Orange and Blue – while still providing reliable portable storage that perfectly complements an on-the-go lifestyle. The My Passport for Mac drive is available in a stylish Black color. The trusted desktop storage device, My Book, combines personal style with a massive amount of storage space, up to 8 TB, so users can keep their photos, videos, music, and documents. Each storage device comes with an automatic backup solution for a seamless, user-friendly process, as well as password protection to keep your precious data safe.

The new WD® products include:

• My Passport portable hard drives – trusted and loved portable storage, in a reimagined design, that fits in the palm of your hand
  • New attractive design with textured bottom
  • Password protection with 256-bit AES hardware encryption
  • Automatic backup with included WD Backup™ software
  • Up to 4TB capacity

• My Passport for Mac drives – your MacBook® computer’s best friend
  • New attractive design with textured bottom
  • Password protection with 256-bit AES hardware encryption
  • Formatted for Mac OS® X and Time Machine® ready for easy backup
  • Up to 4TB capacity

• My Book desktop hard drive – trusted, high capacity backup for PC and Mac®
  • Password protection with hardware encryption
  • Automatic backup with included WD Backup software
  • Up to 8TB capacity

Pricing and Availability

The My Passport, My Passport for Mac portable hard drives and My Book desktop hard drives  are protected by a 2-year limited warranty and is distributed by Eternal Asia (M) Sdn Bhd in Malaysia.