NVIDIA terminates GPP (GeForce Partner Program) – it’s easier than answering all the questions.
Being an avid fan of NVIDIA for well over a decade, probably the hardest news we ever wrote about the brand that was hard to digest was the announcement of the NVIDIA GeForce Program (GPP). In a nutshell, the GPP program required brand owners to fully establish (or establish an existing) gaming line-up that is dedicated to the NVIDIA ecosystem. While we had a million unanswered questions, NVIDIA today announced on its blog that they have pulled the plug on the GPP; which, now adds another million unanswered questions to the list.
In their blog, NVIDIA admitted that they got plenty of media heat from the GPP program and said, “Rather than battling misinformation, we have decided to cancel the program.”
We are ready to put the program behind our backs and focus on the future instead, but I suppose we have learnt a thing or two here. NVIDIA makes really good graphics card. In fact, among the higher tier GPUs, NVIDIA dominates hands down in terms of performance and reliability. Which was one of the reason we questioned the need for the GPP program in the first place.
Moreover, how does this reflect to the relationship of the GPP partners with NVIDIA’s competitors like AMD and Intel? Brand like ASUS went as far as investing in a new line-up dedicated for non-NVIDIA cards called Arez. Do they kill it too, just like how NVIDIA killed the GPP? Will we be seeing the AMD RX6xx cards labelled with Republic of Gamers title in the future?
Quoted from NVIDIA’s blog:
With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon. John Teeple, NVIDIA Blog
Being the sole answer to most of our question, I think that it sounded more like NVIDIA wanted to make sure that there was only one choice for the gamers. Ethically, business-wise, this didn’t sound reasonable at all, but with NVIDIA cancelling the GPP program, I shall now restore my belief in the brand again. Afterall, competition induces improvement.
Pokdepinion: I just saved a few grands as I was already planning to flush my setup to a full AMD setup because of the GPP program. NVIDIA learnt their lesson, the program is cancelled, we move on to a better future and hope this type of monopoly domination never occurs again.