LG Electronics introduces a dynamic, youthful brand direction and visual identity to engage customers globally and emphasize the "Life's Good" value.

In a leaked comments, EA's CEO has revealed why they could remove the FIFA branding on their popular football franchise game.

Future Xiaomi devices will no longer bear the Mi branding as part of their name.

According to reports, Nokia looks set to introduce a brand new gaming smartphone series.

The Xbox Series X name has been met with mixed reception. However, there's a big misunderstanding as the actual name is much simpler in nature.

Sony may drop the Xperia branding on its smartphone for something new, as it tries to rise from the ashes of its failure.

Waze is set to introduce Destination-based marketing on their mobile app which will allow businesses another avenue to target relevant audiences.