L’Oréal Malaysia Showcases Commitment to Creating Beauty that Transforms the World
L’Oréal Malaysia recently hosted its inaugural corporate showcase, highlighting the company’s unwavering commitment to “Create the Beauty that Moves the World.” With a strong focus on inclusivity, diversity, empowerment, and responsibility, L’Oréal strives to bring about positive changes in individuals, communities, and the environment through its comprehensive initiatives across brands and the organization as a whole.
From Sustainability to Empowerment: L’Oréal’s Vision for a Better Future
Tomas Hruska, Managing Director of L’Oréal Malaysia, emphasized the company’s purpose of creating beauty that is both essential and inclusive, acting as a transformative force. They achieve this through initiatives centered around diversity and inclusion, women’s empowerment, responsibility, and innovation. With over 20 years of impact in Malaysia, the company remains steadfast in its commitment to driving meaningful change in the future.
Their vision for 2030, known as “L’Oréal for the Future,” focuses on sustainability and inclusion. In response to mounting environmental and social challenges, the company is accelerating its transformation to ensure a business model that respects planetary boundaries while reinforcing its commitment to sustainability and inclusivity.
All 12 of their brands in Malaysia are dedicated to making positive changes in sustainability, women’s empowerment, and social issues. These brands include L’Oréal Professionnel Paris, L’Oréal Paris, La Roche-Posay, Garnier, Maybelline New York, Lancôme, Yves Saint Laurent Beauté, Armani Beauty, Kiehl’s, shu uemura, IT Cosmetics, and Kérastase. Each brand is actively engaged in this transformative journey.
L’Oréal Foundation plays a vital role in empowering women to shape their own destinies and make a difference in society. Through initiatives like “Beauty for a Better Life,” the foundation equips underprivileged women with hairdressing and beauty skills, offering them opportunities for transformation. Additionally, the “L’Oréal-UNESCO For Women in Science” program supports women scientists through research grants, recognizing the importance of women’s contributions to the scientific field.
In an era of rapid technological advancements, the beauty industry is not exempt from transformation. L’Oréal is at the forefront of the beauty tech revolution, leveraging AI-powered skincare solutions, personalized makeup devices, and redefining beauty standards. Through its Beauty Tech initiatives, they are driving positive impact on both collective and individual levels, embracing innovation for a more inclusive and accessible beauty experience.
For more info on their beauty tech, click right here.
Pokdepinion: With a strong focus on diversity, women’s empowerment, responsibility, and innovation, their brands are actively driving positive change in Malaysia. Through sustainability ambitions, impactful initiatives, and the fusion of technology with beauty, they continue to revolutionize the industry and make a meaningful difference in the lives of people around the world.
