After several days of confusion surrounding launch dates and seemingly unannounced reveals, AMD has finally stepped in and made it clear for everyone: the Radeon RX 9070 series will “go on sale in March” according to David McAfee, AMD’s CVP & GM of client channel business.
RX 9070 Series Goes On Sale In March: AMD
That being said, McAfee’s announcement on X (Twitter) likely is a last-minute change as AIB partners has already revealed their card designs, and even AMD’s own marketing department didn’t get the memo when ads for the RX 9070 XT GPU have made their appearances on Reddit (shown above), which explicitly mentions immediate availability in the marketing materials.
Responding to a post from reviewer Hardware Unboxed, McAfee also cited the reason for the “extra time” they’re taking to launch the new cards:
We are focused on ensuring we deliver a great set of products with Radeon 9000 series. We are taking a little extra time to optimize the software stack for maximum performance and enable more FSR 4 titles. We also have a wide range of partners launching Radeon 9000 series cards, and while some have started building initial inventory at retailers, you should expect many more partner cards available at launch.
AMD certainly wants its best chances when the new cards debut after NVIDIA’s Blackwell-powered RTX 50 series GPUs, for which the likely opponent of the new Radeons will be launching some time in February. Having an extra 2 months should enable Team Red to work out on any teething issues leading up to the launch, and possibly extra inventory as retailers got more time to prepare as well.
Pokdepinion: Let’s hope it’s worth the wait.
