One Can Never Have Enough YouTube Ads, Even When The Video Is Paused

Low Boon Shen
2 Min Read
One Can Never Have Enough YouTube Ads, Even When The Video Is Paused

One Can Never Have Enough YouTube Ads, Even When The Video Is Paused

When you pause a video on YouTube, Google thinks it’s free real ad estate: just in case you haven’t enjoyed enough ads (sarcasm), prepare to get even more of them. The video-sharing platform is doubling down on even more ads despite the general dissatisfaction, and this time it targets YouTube TV users as part of the testing.

One Can Never Have Enough YouTube Ads, Even When The Video Is Paused

One Can Never Have Enough YouTube Ads, Even When The Video Is Paused

Based on the latest earnings call from Alphabet – Google’s parent company – the test results have been positive: “In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Google’s Philipp Schindler noted. For ordinary users like you and me, that sounds like more of our eyeballs’ time is going to be further dominated by ads.

One Can Never Have Enough YouTube Ads, Even When The Video Is Paused 6
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