UNIQLO Malaysia has launched the UTme! PROTON Collection, showcasing the five iconic PROTON models on wearable apparel while celebrating the national carmaker’s 43-year legacy in Malaysian life.
UTme! PROTON Collection
The UTme! PROTON Collection draws inspiration from five models that span the brand’s history: the original Proton Saga (1985), the enthusiast-favourite Satria Neo R3, the performance-oriented S70, the crossover SUV X50, and the all-electric e.MAS 7. The designs are illustrated by Malaysian artist Syaiful Bahri, lending a local artistic perspective to each vehicle featured in the lineup.
“For over 43 years, PROTON has been an integral part of Malaysia’s journey. Established as Malaysia’s first national car brand, PROTON has grown alongside the nation, becoming a symbol of ambition, innovation, resilience, and progress,” the fashion giant said in its press release. “Through this collaboration, UNIQLO pays tribute to a brand that continues to hold a special place in the hearts of the nation.”
The UTme! PROTON Collection is available at selected UNIQLO stores including The Exchange TRX, Fahrenheit88, Sunway Pyramid, Mid Valley Megamall Kuala Lumpur, and Mid Valley Southkey Johor. The adult UTme! T-Shirt is priced at RM79.90, the Kids UTme! T-Shirt at RM59.90, and the UTme! Tote Bag at RM79.90.
Pokdepinion: Nothing says Malaysian pride quite like putting on a Proton Saga T-shirt.
