Honda Malaysia has revealed its strategic business direction for 2025, aiming to sell 83,000 units and capture a 10.6% market share. This ambitious target will be driven by three new model launches, including the New Civic introduced in January, as well as brand activities designed to strengthen its market presence.
Honda’s Vision for 2025
Honda Malaysia remains committed to customer-centric innovation, focusing on internal combustion engines (ICE) and e:HEV hybrid technologies. The company believes these powertrains will remain relevant and competitive, thanks to infrastructure readiness, consumer demand, and continuous technological advancements.
Honda’s hybrid technology has received global recognition, with e:HEV models accounting for nearly 30% of Malaysia’s total hybrid car sales in 2024. This momentum reinforces Honda’s confidence in sustaining hybrid and ICE models while gradually expanding its electrification efforts.
Honda’s First BEV – The e:N1
Honda Malaysia Managing Director and CEO, Mr. Hironobu Yoshimura, highlighted the company’s upcoming battery electric vehicle (BEV), the e:N1, as a key milestone in its 2025 roadmap.
Aligned with our 2025 business direction, we are set to energize the market with the debut of our first BEV, the e:N1. This model exemplifies Honda’s advanced BEV features while introducing our initial EV technology to the Malaysian market. The e:N1 is poised to captivate customers with its distinctive positioning, backed by Honda’s extensive experience and wide network of after-sales support.
The e:N1’s introduction marks the beginning of Honda’s electrification journey in Malaysia, with plans to introduce three new BEV models by 2027. This strategy reinforces Honda’s commitment to sustainable mobility solutions while ensuring its strong position in the industry.
Strengthening Sales, After-Sales, and Digitalization
Honda Malaysia has built a robust dealership network of 104 locations, supported by a team of highly trained professionals. The company remains dedicated to enhancing sales and after-sales services, ensuring that its associates stay ahead of technological advancements.
To further improve customer convenience, Honda Malaysia is prioritizing digitalization. The HondaTouch platform, which has over 430,000 active users, continues to streamline after-sales services, providing a seamless and efficient experience for Honda owners.
Honda Malaysia’s Market Leadership in 2024
Honda Malaysia’s 2024 performance demonstrated its market dominance, with total sales of 81,600 units and a 10% market share. This achievement secured Honda’s position as the No.1 Non-National Passenger Vehicle brand for the 11th consecutive year.
The HR-V, City, and CR-V were Honda’s top three best-selling models, contributing 26%, 25%, and 14% to total sales, respectively. Notably, the CR-V, HR-V, and Civic claimed the No.1 spots in their respective Non-National segments.
Pokdepinion: As Honda Malaysia navigates 2025 and beyond, it remains committed to introducing high-performance vehicles that offer an exciting driving experience. By maintaining a balanced focus on ICE, hybrid, and BEV models, Honda aims to provide versatile, innovative, and sustainable mobility solutions that enhance everyday life. With its three new model launches, digital transformation, and expansion into EVs, Honda Malaysia is set to Power Progress, Expand Joy, and continue its legacy as a market leader in the Malaysian automotive industry.
