Bandai Namco to build its own Metaverse, a $130 million business venture
Bandai Namco shares plans for its own Metaverse
“Metaverse” was a term you would otherwise have heard about in comics and movies, up until Mark Zuckerberg decided to push the moniker and concept onto his own company, Facebook by changing the company name to Meta. Several gaming companies have since followed in Zuckerberg’s lead by introducing their own initiatives.
Last week, in a mid-term plan presentation, Bandai Namco announced its intentions to build a virtual space with the goal of connecting with its fans, boosting IP value and improving its global presence as well as encourage sales outside of Japan.
Bandai Namco’s IP strategy: build on social connections through a 3D virtual space
Pac-man owner, Bandai Namco aims to invest $130 million into the “IP Axis Strategy” in an effort to create a network that exists on virtual space, ultimately enabling customers to enjoy a wide range of entertainment on an IP axis. The plan will leverage the company’s unique strengths in combining physical products and venues in a digital climate. The plan also intends to build open frameworks to encourage building connection through communities for and with the company’s business partners and fans.
Bandai Namco Entertainment Inc. is a Japanese multinational video game publisher based in Tokyo, Japan. The company boasted revenues of $5.4 billion, which is a 15.5% increase year-over-year, much of it driven by Japanese releases in its yearly financial report.
Pokdepinion: Right now, I see the metaverse as just a promise. However, to have the opportunity to play with nostalgic characters from childhood games in a virtual space will be a dream come true.