The honeymoon period for all Threads users will soon be over, as Meta will soon introduce advertising to the social media platform aimed to compete against X (Twitter), according to The Information (via PCMag).
Ads Weaving In Threads
If you ever used Threads (which is not quite as popular in Malaysia compared to others), there’s a good chance you noticed that there’s no ads screaming at you all the time like Instagram and many other Meta-owned platforms do. That’s according to Meta CEO Mark Zuckerberg’s principle: “Make the product work well first, then see if we can get it on a clear path to 1 billion people, and only then think about monetization.”
So it looks like the platform is working good enough for Meta to determine that it is finally time to let the floodgates open for advertisers. Somebody’s got to pay the server bills, after all – 275 million monthly active users (still far from X’s 611 million) is a number that’d make any advertiser drool. It is said that only a small number of advertisers will be allowed on the platform at first, and this will be managed by Instagram’s advertising team.
Meta’s microblogging equivalent has enjoyed a great influx of users when it launched in July 2023, thanks to user exodus from Twitter when Elon Musk took over the platform (and renamed it to his favorite alphabet), and the initial tie-in to its sister platform, Instagram, also helped boosted its popularity. As a side note, the open-source alternative to Twitter, BlueSky, is still slowly but surely gaining steam, with a total of 15 million users as reported recently.
Pokdepinion: It’s bound to happen – and I imagine it’s going to be flooding the feeds eventually.
