KFC Malaysia has launched a new event named ZON ORI KFC for which it described as its first “immersive brand experience,” running from July 30 to August 2, 2026, at MyTOWN Shopping Centre in Kuala Lumpur. The experience is designed around the company’s Original Recipe chicken and signature sides, including Whipped Potato and Coleslaw, and references KFC’s presence in Malaysia since its first restaurant opened in 1973.
ZON ORI KFC Event
The event includes a 270-degree room combining visual displays, audio elements and the scent associated with KFC’s Original Recipe chicken, allowing the visitors to “explore the flavors, rituals and moments that have shaped KFC Malaysia over the past five decades.”
They’ll also find interactive zones where attendees can vote on preferred methods of eating KFC’s sides, plus additional activities such as personalizing a KFC bucket with a photo and customizing a reversible bucket hat with patches. KFC Members attending the event can receive a Snack Plate (just like the ones you see in all KFC outlets nationwide) with 1,973 plates distributed daily to attendees who visit all designated zones.
Hanim Mazam, Chief Marketing Officer of KFC Malaysia, said the company has observed customers developing individual routines for eating KFC menu items over the years, citing examples such as combining chicken skin with Whipped Potato or mixing menu items with Colonel Rice. “This experience is a celebration of our iconic flavors and a tribute to our fans, whose personal rituals, memories and love for KFC have made the brand a part of Malaysian culture,” he said.
ZON ORI KFC is open to the public from July 30 to August 2, 2026, at MyTOWN Shopping Centre in Kuala Lumpur. Attendees are advised to register as KFC Members in advance for access to additional event features. Members of the public unable to attend can participate by posting their preferred KFC eating combinations on social media using the hashtag #CaraOriKFC and tagging the KFC Malaysia account, with a chance to receive event-related merchandise.
Pokdepinion: At the very least, visiting there gets you a free meal, isn’t it?
