Samsung Launches “My Way, My Tab” Campaign To Highlight Galaxy Tab Lineup

To promote its new tablet lineup, Samsung Malaysia has officially introduced its new “My Way, My Tab” campaign, aiming to showcase the versatility of its Galaxy Tab series and how each model caters to different user lifestyles and priorities.

The campaign highlights the Galaxy Tab S Series, Galaxy Tab A Series, Galaxy Tab S Lite, and Galaxy Tab S FE, putting focus past the spec sheet that may not be understandable for most users – rather, these tablets are seen as extensions of individual needs and preferences. Through “My Way, My Tab,” Samsung focuses on helping users find a Galaxy Tab that complements their work habits, entertainment styles, learning methods, and creative pursuits.

Samsung “My Way, My Tab” Campaign

Here’s how the production positioning works: the Galaxy Tab S Series targets professionals who require high-performance devices for maximum productivity – featuring a Dynamic AMOLED display, 120Hz refresh rate, and Galaxy AI tools such as smart summarization and real-time translation, enhanced further with DeX Mode and detachable keyboard compatibility. Meanwhile, the newly-launched Galaxy Tab S FE lineup is tailored for creative users with strong multitasking capabilities and support for apps like Circle to Search with Google and Note Assist.

For users seeking on-the-go entertainment, the Galaxy Tab A Series offers a large display and Dolby Atmos Quad Speakers to deliver an immersive viewing and gaming experience, positioning itself as an accessible entertainment hub suited for casual users and families. As for the Galaxy Tab S Lite, it focuses on basic productivity needs, equipped with an S Pen, multi-window functionality, and up to 14 hours of video playback, targeting learners and everyday users who require a practical tool for note-taking, studying, and daily organization.

“That’s why choosing the right device isn’t just about specs or speed—it’s about alignment. It’s about finding a tool that doesn’t just work, but works like you do. With the Galaxy Tab series, Samsung has created more than a collection of tablets—it’s a spectrum of identities, each crafted to match different perspectives, priorities, and personalities,” Samsung said in its blog post.

For our part, we’ll be taking a close look at the Galaxy Tab S10 FE series so you can make informed decisions – until then, stay tuned on Pokde.NET for our unboxing and review.