Proton’s highly anticipated e.MAS 7, the company’s first-ever electric vehicle, made its penultimate pre-launch appearance at the Kuala Lumpur International Mobility Show (KLIMS) 2024. Showcased from December 5 to 11, the Proton e.MAS 7 highlights innovation in sustainable mobility, marking a monumental step forward for Malaysia’s EV industry.
Nadi e.MAS: The Pulse of Malaysia’s EV Revolution
At the Proton pavilion, the e.MAS 7 was displayed with an eye-catching holographic wrap, dubbed Nadi e.MAS or “Pulse of the Nation.” This pulsing gradient design symbolizes the immense potential of Malaysia’s pioneering electric vehicle and celebrates Proton’s legacy of innovation.
Adding to the excitement, PRO-NET launched the Nadi e.MAS Drive Sustainability Pledge, encouraging Malaysians to commit to sustainable mobility. Visitors participating in the pledge at KLIMS contribute to an interactive display showcasing live carbon emission reductions.
KLIMS 2024 was officiated by YAB Dato’ Sri Haji Fadillah bin Haji Yusof, Deputy Prime Minister and Minister of Energy Transition and Water Transformation. He visited the Proton pavilion, signing the e.MAS 7 Tour Plaque and endorsing the Drive Sustainability Pledge, emphasizing the government’s commitment to green initiatives.
Transforming Mobility for Eco-Conscious Malaysians
The Proton e.MAS 7 is more than just a car; it’s a symbol of Malaysia’s shift toward sustainability. PRO-NET aims to inspire eco-conscious behavior, educating Malaysians on the benefits of EVs and their role in reducing noise and air pollution.
Visitors to KLIMS can join the Nadi e.MAS Drive Sustainability Pledge, take a quiz on EVs, and walk away with a goodie bag. Additionally, a social media contest offers participants the chance to win RM50 in Touch ‘n Go eWallet credits by snapping a photo with the e.MAS 7 and tagging PROTON’s official accounts with the hashtag #NADIeMAS7.
Proton e.MAS 7 Tour: A Successful Journey Across Malaysia
The Proton e.MAS 7 Tour, which began in October, recently concluded after traveling an impressive 4,020 km across 13 states. The tour showcased the EV’s capabilities, from handling mountainous terrains in Sabah to cruising coastal roads in Terengganu.
Feedback from Malaysians has been overwhelmingly positive, with many expressing excitement over the e.MAS 7’s size, features, and suitability for diverse driving needs. “As a Malaysian, I’m proud to see Proton producing an EV that rivals international standards,” said a resident from Kuching.
Pre-Launch Offers for Early Adopters
The Proton e.MAS 7 is now available for booking through Proton e.MAS dealerships, its official website, and mobile app. A RM500 booking fee secures your spot, with early bird perks including a Pioneer Privilege Deal (RM500 rebate) and a Pioneer Gift Pack worth RM1,000. Visitors booking the e.MAS 7 at KLIMS 2024 will also receive a limited-edition Hot Wheels Proton Saga (first 200 bookings only).
As Proton gears up for the e.MAS 7’s grand launch, its presence at KLIMS 2024 reinforces the company’s vision for a greener, more sustainable Malaysia. With advanced innovation and strong support from the government and public, the Proton e.MAS 7 is set to lead Malaysia’s EV revolution.
For more information or to book your Proton e.MAS 7, visit the official Proton e.MAS website or download the app on Google Play, HUAWEI AppGallery, or Apple App Store.
Pokdepinion: Arguably the most exciting BEV launching in Malaysia soon, I’m still baffled as to how much value you get for its expected price. It’s not cheap by any means but you do get a whole lot out of it, where you’d typically pay almost double to get the same level of comfort.
