Mercedes-Benz Malaysia Launches Star Elegance Lifestyle Retail Concept – A New Era of Luxury

Mercedes-Benz Malaysia is set to redefine luxury automotive retail with the debut of Star Elegance at Hap Seng Star Bukit Tinggi. This innovative lifestyle retail concept integrates wellness and luxury, creating a unique experience for customers.

Mercedes-Benz Malaysia Launches Star Elegance

Amanda Zhang, CEO & President of Mercedes-Benz Cars Malaysia, stated, “As a leader in the luxury car industry, Mercedes-Benz is consistently enhancing the luxury experience for its customers. Today, Mercedes-Benz Malaysia is pioneering an industry-first by integrating a wellness-centric approach into our retail environment. The Star Elegance concept seamlessly blends innovative retail experiences with meticulously curated lifestyle elements, creating a holistic and unprecedented luxury experience for our customers.”

Edmin Naidoo, Vice President of Customer Services at Mercedes-Benz Cars Malaysia, emphasized the transformative impact of Star Elegance, “This initiative underscores our unwavering dedication to meeting the diverse and sophisticated needs of our esteemed customers, solidifying Mercedes-Benz as the premier choice in luxury automotive. As we embrace the possibilities that Star Elegance brings, we eagerly anticipate continuing our legacy of customer-centric innovation and shaping the future of luxury experiences.”

Based on insights from comprehensive focus groups with nearly 400 of their customers, Star Elegance aims to address key customer interests. An impressive 94% of surveyed customers find a lifestyle retail concept appealing, and 91% expressed interest in patronizing a lifestyle shop while their vehicle is being serviced.

Star Elegance introduces a range of wellness services, including a nail spa, with plans to expand the offerings through new brand collaborations. Customers can also enjoy amenities such as the Mercedes-Benz Café and shop from an eco-conscious collection reflecting the brand’s commitment to sustainability.

The Star Elegance experience includes state-of-the-art charging solutions for electric vehicle owners and the Mercedes me App Digital Extras, enhancing overall car ownership. Mercedes-Benz Card holders benefit from perks like a 10% discount on parts, merchandise, and accessories, as well as 10x TreatPoints at the Hap Seng Star Bukit Tinggi location.

Mercedes-Benz Malaysia attempts to lead in luxury electric vehicles with the introduction of four new EQE variants. The all-new EQE 350+ sedan and EQE 350+ SUV, available in Electric Art and AMG Line trims, showcase the brand’s commitment to luxury, performance, and advanced technology.

Customers can expect superior engineering, exceptional design, and innovative features such as the 22 kW onboard AC charging system, rear axle steering, a panoramic sunroof, and DIGITAL LIGHT. These models come with a 10-year battery warranty or up to 250,000 km, ensuring reliability and peace of mind.

Source

Pokdepinion: I’m partly hoping we get to review some of their EVs. I want to see how far the brand has evolved in terms of comfort, performance, and reliability.