Apple has officially unveiled the highly anticipated iPhone 16 Pro and iPhone 16 Pro Max, showcasing larger displays, revolutionary camera features, and powerful performance, all driven by the new A18 Pro chip. These flagship models bring unprecedented levels of creativity and functionality, setting new benchmarks for iPhone performance and user experience.
iPhone 16 Pro and Pro Max: Larger Displays, Sleek Titanium Design
The iPhone 16 Pro features a 6.3-inch display, while the iPhone 16 Pro Max takes it further with a 6.9-inch screen, making it the largest iPhone display to date. Both models boast stunning Super Retina XDR displays with Always-On and ProMotion technologies, housed in a durable yet lightweight titanium frame. With the thinnest borders of any Apple product, the new design also improves heat dissipation and battery efficiency, giving the iPhone 16 Pro Max the best battery life of any iPhone ever.
All-New Camera Control and Pro Camera Features
A standout addition is the all-new Camera Control, designed to give users quick access to advanced camera features. The tactile switch and high-precision sensors allow for effortless photography and video recording, while the new camera preview lets users easily adjust zoom, exposure, and depth of field. Later updates will add more features, including a two-stage shutter for locking focus and exposure.
The iPhone 16 Pro series introduces a 48MP Fusion camera with a faster quad-pixel sensor, supporting 4K120 fps video recording in Dolby Vision, a first for any smartphone. The enhanced 48MP Ultra Wide camera and 5x Telephoto lens allow for higher resolution shots, including macro photography. Studio-quality microphones ensure more lifelike audio recordings, perfect for content creators.
Powered by the A18 Pro Chip for Next-Level Performance
At the core of the iPhone 16 Pro lineup is the A18 Pro chip, built on second-generation 3-nanometer technology. This chip delivers remarkable efficiency, especially for gaming, computational photography, and the all-new Apple Intelligence system. The 6-core CPU and 16-core Neural Engine power everything from immersive games to complex machine learning tasks, while hardware-accelerated ray tracing ensures more realistic lighting in supported games.
With the new Game Mode in iOS 18, users can enjoy smoother frame rates and enhanced responsiveness with accessories like AirPods and game controllers. The A18 Pro chip also introduces faster USB 3 speeds and ProRes video recording capabilities, making it ideal for professional workflows.
Next-Level Creativity with Pro Photography and Spatial Audio
The upgraded camera system goes beyond photos and videos. With the iPhone 16 Pro models, users can capture spatial photos and videos, bringing memories to life in stunning 3D for playback on Apple Vision Pro. Additionally, the Pro models now offer advanced video editing tools, including frame-by-frame color grading and the ability to shoot 4K120 fps ProRes video directly to external storage.
Audio enthusiasts will appreciate the new Audio Mix feature, which uses machine learning to separate voice and environmental sounds for a more dynamic audio experience. The new wind noise reduction feature also enhances audio quality, making it easier to capture clean sound even in challenging environments.
Apple Intelligence: Enhancing Everyday Tasks
Built for Apple Intelligence, the iPhone 16 Pro models use the power of Apple silicon and advanced machine learning models to assist users in everyday tasks. From summarizing notifications to helping users create Genmojis and unique images, Apple Intelligence brings convenience and creativity to the forefront. Siri also receives major improvements, offering more natural conversations, context awareness, and the ability to assist with on-device tasks across apps.
Pricing and Availability
The iPhone 16 Pro and iPhone 16 Pro Max will be available in four premium finishes: black titanium, natural titanium, white titanium, and desert titanium. Starting at RM4,999 for the iPhone 16 Pro and RM5,999 for the iPhone 16 Pro Max, customers can choose from storage options ranging from 128GB to 1TB.
Pre-orders begin on Friday, September 13, with availability starting on Friday, September 20. Apple also offers trade-in options, allowing users to save up to RM4,750 when upgrading from previous models like the iPhone 12 or higher.
For more information and to pre-order, visit the Apple Store.
Pokdepinion: The Pro Max’s price is kind of up there but the Pro’s retail price is not bad. It’s a small enough gap that will make people wonder if it’s worth paying a little more for Pro iPhone compared to a larger screen iPhone 16.
