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[WWDC 2024] Apple Unveils Apple Intelligence (AI) – Revolutionizing the iPhone, iPad, and Mac Experience
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[WWDC 2024] Apple Unveils Apple Intelligence (AI) – Revolutionizing the iPhone, iPad, and Mac Experience

by Aiman MaulanaJune 11, 2024
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Apple has officially introduced Apple Intelligence, a groundbreaking personal intelligence system for iPhone, iPad, and Mac. This innovative system combines generative models with personal context, delivering highly relevant and useful intelligence. Deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia, Apple Intelligence harnesses the power of Apple silicon to understand and create language and images, take action across apps, and simplify everyday tasks. With Private Cloud Compute, Apple sets a new standard for privacy in AI, balancing on-device processing with server-based models on dedicated Apple silicon servers.

Enhancing Communication with Advanced Language Capabilities

[WWDC 2024] Apple Unveils Apple Intelligence (AI) - Revolutionizing the iPhone, iPad, and Mac Experience

Apple Intelligence unlocks powerful new ways for users to enhance their writing and communication. The systemwide Writing Tools built into iOS 18, iPadOS 18, and macOS Sequoia allow users to rewrite, proofread, and summarize text across various apps including Mail, Notes, Pages, and third-party apps. Features like Rewrite adjust text tone, Proofread checks grammar and word choice, and Summarize condenses content into digestible formats, ensuring users’ writing is clear and effective.

Streamlining Email and Notification Management

[WWDC 2024] Apple Unveils Apple Intelligence (AI) - Revolutionizing the iPhone, iPad, and Mac Experience

In Mail, Priority Messages highlight urgent emails, and Smart Reply offers quick response suggestions. Notifications are improved with Priority Notifications and summaries to help users scan key details quickly. The new Reduce Interruptions Focus mode shows only essential notifications, keeping users focused and present.

Innovative Image Creation with Image Playground

[WWDC 2024] Apple Unveils Apple Intelligence (AI) - Revolutionizing the iPhone, iPad, and Mac Experience 37

Apple Intelligence introduces Image Playground, enabling users to create fun images in styles like Animation, Illustration, or Sketch. Integrated into apps like Messages, Notes, Keynote, Freeform, and Pages, users can generate personalized images using themes, costumes, and more. This feature allows for enhanced visual communication and self-expression.

Introducing Genmoji for Personalized Expression

[WWDC 2024] Apple Unveils Apple Intelligence (AI) - Revolutionizing the iPhone, iPad, and Mac Experience 38

Apple takes emoji to the next level with Genmoji, allowing users to create custom emojis based on descriptions or photos. These can be used inline in messages, as stickers, or reactions, adding a new dimension to digital communication.

Enhanced Photo and Video Search

Apple Intelligence improves photo and video search, allowing users to find specific moments using natural language. The new Clean Up tool removes distracting objects from photos, and Memories create stories from user descriptions, crafting a narrative with selected images and music.

A New Era for Siri

[WWDC 2024] Apple Unveils Apple Intelligence (AI) - Revolutionizing the iPhone, iPad, and Mac Experience 39

Siri, powered by Apple Intelligence, becomes more natural and contextually relevant, simplifying tasks and enhancing user experience. Siri can now follow along with conversations, understand content in more apps, and take hundreds of new actions. With a new design and improved functionality, Siri offers device support and answers questions about various tasks on iPhone, iPad, and Mac.

Setting a New Standard for Privacy in AI

[WWDC 2024] Apple Unveils Apple Intelligence (AI) - Revolutionizing the iPhone, iPad, and Mac Experience 40

Apple Intelligence relies on deep personal context while protecting user privacy. On-device processing and Private Cloud Compute ensure data is secure and not retained. Independent experts can inspect Apple silicon server code for privacy verification, setting a new standard for privacy in AI.

Integrating ChatGPT Across Apple Platforms

Apple integrates ChatGPT into iOS 18, iPadOS 18, and macOS Sequoia, enhancing Siri and Writing Tools with advanced capabilities. Users can access ChatGPT’s expertise for generating content and images without switching tools. Privacy protections are in place, ensuring user data is secure. ChatGPT will be available later this year, powered by GPT-4, with free access and additional features for subscribers.

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Pokdepinion: The moment I saw the name, I knew immediately they were superbly confident with their implementation of AI technology. Sure, it will still take time to really make full use but hey, it does look promising.

About The Author
Aiman Maulana
Jack of all trades, master of none, but oftentimes better than a master of one. YouTuber, video editor, tech head, and a wizard of gaming. What's up? :)