LG Showcases SIGNATURE OLED M TVs With ‘Swan Lake’ Performance Sponsorship

Low Boon Shen
2 Min Read
LG Showcases SIGNATURE OLED M TVs With ‘Swan Lake’ Performance Sponsorship

LG Showcases SIGNATURE OLED M TVs With ‘Swan Lake’ Performance Sponsorship

LG Showcases SIGNATURE OLED M TVs With 'Swan Lake' Performance Sponsorship

LG teamed up with French ballet master Angelin Preljocaj with the sponsorship of ballet performance titled ‘Swan Lake’, at the LG Arts Center Seoul in South Korea from June 22-25. This follows the first LG sponsorship in November 2022 to Yoann Bourgeois with the ‘He Who Falls’ performance, showcasing the blend of arts and LG’s own SIGNATURE lineup.

This is also Preljocaj’s first visit in Korea in 4 years, previously with ‘La Fresque’. Attendees on-site can also witness first-hand in the LG SIGNATURE exhibition zone located at the entrance of LG SIGNATURE Hall, the spaces is said to provide “a distinctive experience that extends the emotional impact of the performance beyond the confines of the theater.”

The TV in question is the 97-inch LG SIGNATURE OLED M3, which LG touted as the world’s largest OLED TV. One of the standout features of this model is the wireless Zero Connect Box placed next to the TV to blend into the sculpture, without wiring present.

LG Showcases SIGNATURE OLED M TVs With 'Swan Lake' Performance Sponsorship - 14

“We take great pride in the fact that LG Electronics has once again signed a title sponsorship this year, further solidifying our commitment to the arts and culture scene,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “With the LG SIGNATURE OLED M Exhibition Zone, we have created a convergence of technological excellence and artistic brilliance aiming to provide audiences with an immersive firsthand experience of the exceptional LG SIGNATURE OLED M, meticulously crafted with our finest technology.”

The SIGNATURE OLED M series is set to debut in the second half of 2023, and LG will be continuing the public showcase of the TV until July 22.

Pokdepinion: The TV now definitely qualifies as an art installation. 

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