Isetan Beauty Fest 2026 is now underway at Isetan KLCC and Isetan The Gardens, running from 13 to 29 November 2026. The inaugural festival celebrates Isetan’s 140th anniversary in Japan by spotlighting 100 prestige and iconic beauty products through a specially curated Wall of Fame, bringing together skincare, cosmetics, haircare and fragrance from some of the world’s most recognized beauty names.
Isetan Beauty Fest 2026
Among the brands represented at the Isetan Beauty Fest 2026 are Burberry Beauty, Chantecaille, Clarins, Estee Lauder, Hermes Beauty, Lancome, La Prairie, NARS, Shiseido and SK-II. This year’s festival theme is “The Art of Being Beautiful Inside and Out,” built around the concept of holistic self-care; the event brings together beauty, wellness, fashion and personal care, framing beauty as something that extends beyond appearance to encompass wellness, confidence and self-expression.
Isetan WELLife, the brand’s dedicated wellness concept, is also part of the festival, showcasing its Top 10 bestselling products across beauty, personal care and wellness categories. Its inclusion underscores the festival’s broader message that everyday self-care habits are closely linked to how people look, feel and live.
Isetan’s 140th anniversary year carries the message “WAKU WAKU To YOU,” derived from the Japanese expression waku waku, which conveys excitement, anticipation and joy. The anniversary message is intended to place customers at the center of the Isetan experience while preserving the Japanese values and identity that have defined the brand since its founding.
Isetan first entered Malaysia with a store at Lot 10 in October 1990, followed by Suria KLCC in May 1998, The Gardens Mall in September 2007, and 1 Utama Shopping Centre in April 2012. The Beauty Fest forms part of the retailer’s broader efforts to evolve its in-store offerings and experiences in line with changing customer lifestyles.
Pokdepinion: A whole festival to celebrate 140 years, and somehow the most exciting part is still figuring out which SK-II serum to panic-buy.
