LG Electronics (LG) has introduced a new global marketing campaign centered on the audio performance of its LG XBOOM speakers, featuring the “Boom Boom Pow Festa” music festival.
This event celebrates the iconic 2009 hit “Boom Boom Pow” by the Black Eyed Peas, a track that dominated the U.S. Billboard Hot 100 for 12 weeks; featuring LG’s XBOOM party speakers, street artists from nine countries set to reinterpret the song through various performances.
Boom Boom Pow ft. LG XBOOM
Performers from various countries offered their own creative interpretations of the song, with each performance supported by the sound capabilities of LG XBOOM speakers. Rising artists such as Delacruz from Brazil performed at renowned locations including Rio de Janeiro’s Escadaria Selarón.
The live performances is now available via the LG Global YouTube channel as part of a 45-minute virtual concert; along with additional videos and behind-the-scenes content. Besides that, LG is expanding its campaign to TikTok with a “Boom Boom Pow” dance challenge – so if you wants to show off your moves, here’s your chance.
The campaign will feature various LG XBOOM speakers, including the XBOOM XL9T, known for its dual 8-inch woofers and Pixel LED Lighting; other models such as the XBOOM Go XG8T and XG2T offer durable designs and extended battery life, ideal for on-the-go use.
Pokdepinion: 2009, that’s 15 years ago – time has gone very fast isn’t it?
