YouTube Videos With AI-Generated Content Must Now Be Disclosed

YouTube Videos With AI-Generated Content Must Now Be Disclosed

Despite its potential benefits, generative AI presents a big problem for both creators and viewers alike – what’s real, and what’s not real? With generation models like OpenAI’s Sora producing increasingly convincing content, it’s only a matter of time before the tool gets abused to spread misinformation.

Hence, YouTube is stepping in: the Google-owned video-sharing platform is now mandating users to declare any content that contains AI-generated effects, such as voice cloning and face swapping (or deepfakes). The disclosure was announced last November, though the requirement was not fully enforced until now. Any content that is declared with AI-generated content will see a small banner denoting “Altered or synthetic content.”