Lazada and HABIB have teamed up for a first-ever collaboration, releasing a limited-edition 1g Lazzie Gold Collectible to coincide with Lazada’s 11.11 Biggest Sale of the Year. The piece features Lazzie, Lazada’s mascot, rendered on a gold bar produced by one of Malaysia’s most established fine jewelry brands, with only 500 pieces available nationwide.
Lazzie Gold Collectible
The 1g gold bar was designed by HABIB’s Lifestyle Product Design Team, with the goal of finding common ground between both brand identities. The result is a piece where Lazzie stands on a sparkling diamond while presenting the gold bar, surrounded by LazCoin motifs, diamond and heart accents, and a color palette that blends HABIB’s signature purple with Lazada’s magenta. Diamond-facet detailing on the gold itself adds texture and depth to the finished piece.
The collectible is positioned as both a personal reward and a gift option, suitable for marking milestones or memorable moments. HABIB has framed the collaboration as a way to make gold feel more approachable to younger shoppers, presenting it as both a timeless store of value and a contemporary expression of individuality.
The 1g gold bar was first launched during Lazada’s Payday Sale on 24 October and remains available throughout the 11.11 campaign, while stocks last. The 11.11 Biggest Sale of the Year runs until 13 November, with deals including RM11 All Out Surprise Deals, campaign vouchers of up to RM1,000, Flash Sales with up to 90% off selected products, and Stack & Save offers of up to 50% off.
Pokdepinion: Gold is gold, but slapping an eCommerce mascot on it is definitely a new one.
