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Acer’s “Conscious Technology” Vision Aims To Solve Climate Change
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Acer’s “Conscious Technology” Vision Aims To Solve Climate Change

by Low Boon ShenDecember 7, 2023
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Acer’s “Conscious Technology” Vision Aims To Solve Climate Change

Acer's “Conscious Technology” Vision Aims To Solve Climate Change

Acer unveils its “Conscious Technology” vision in Dubai, introducing technology designed with future sustainability in mind. The company has committed to sourcing 100% renewable electricity by 2035 through its participation in the RE100 initiative and aims for net-zero emissions by 2050. The company emphasizes environmental impact reduction by engaging 60% of critical suppliers in RE100 or science-based carbon reduction targets.

Efforts showcased at the event include the Vero product line, incorporating a high percentage of recycled materials, the Project Humanity initiative fostering green actions among employees, and the Earthion platform connecting supply chain partners to address environmental challenges. Acer aims to use 20-30% post-consumer recycled plastic in computers and monitors by 2025. Currently, that figure sits at 17% as of 2022.

Acer's “Conscious Technology” Vision Aims To Solve Climate Change 36

Acer chairman and CEO Jason Chen emphasizes the urgency of adopting renewable energy to combat climate change. “In 2022, the Acer Group reached 44% of renewable electricity usage. To reach our goal of 100%, solar and wind power utilization in energy storage technology will be the key.” With the company’s net-zero commitment, Acer is also expanding its presence in the energy storage industry, covering all parts of the supply chain to contribute to the energy transition.

The exhibition titled “Conscious Technology for a Brighter Tomorrow” at Alserkal Avenue in Dubai highlights Acer’s climate efforts, featuring products and services categorized under four lifestyle concepts:

  • Concept for Working – An on-demand subscription service to Acer’s vast product portfolio with subscription package upgrades, services and repairs that can be made available with the click of a button. Customers can actively become part of a system that stretches the life of a digital device, lessening the use of new resources. 
  • Concept for Learning – Computer hardware and software that help schools reduce their carbon footprint. Students can learn in a climate positive environment using refurbished laptops along with tools to enable conscious use.  
  • Concept for Moving – A network of mobility stations with charging hubs, nimble e-bikes, and e-scooters available to ease journeys, along with tools such as data-informed urban planning and prediction of micro-mobility infrastructure, helping to increase transportation access for more people and support infrastructure planning within smart cities. 
  • Concept for Living – A hyper-compatible system with a mobile app that enables the use of both existing and new smart appliances to make homes more climate resilient. The app lets users manage their energy consumption more efficiently and increase visibility on the energy distribution of appliances. 

The exhibition will be open to the public from December 7-12 at 10 AM – 7 PM, at Alserkal  Avenue, the arts center of Dubai.

Pokdepinion: I can see Acer putting plenty of efforts in sustainability in recent years.

About The Author
Low Boon Shen
Is technology powered by a series of tubes?