Sony’s New BRAVIA XR 4K OLED and 4K Full Array LED TVs Now Available In Malaysia
Sony Malaysia has just announced that their new BRAVIA XR televisions, including the A90J OLED and A80J OLED as well as X90J 4K Full Array LED TV models are now available to purchase in Malaysia. The new BRAVIA XR TVs are powered by the Cognitive Processor XR which uses a completely new processing method that goes beyond conventional AI, designed to replicate the ways humans see and hear.
Although traditional Artificial Intelligence (AI) can only detect and analyse individual picture elements such as colour, contrast, and information, the new processor can cross-analyse a large number of elements at once, much like our brains. As a result, each variable is tuned to its best final outcome in tandem with the others, resulting in a synchronised and lifelike result.
Moreover, the Cognitive Processor XR can also analyse sound location in the signal, ensuring that the sound matches what’s on the screen exactly. It also upconverts every sound to 3D surround sound for unrivalled realism and an immersive audioscape.
Sony’s new BRAVIA XR TV line also introduces Google TV, feature HDMI 2.1 and e-ARC compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode, Sound-from-Picture Reality, built-in hands-free voice control as well as smart speaker compatibility.
Sony BRAVIA XR TV models price and availability
The new BRAVIA XR televisions, including the A90J OLED and A80J OLED as well as X90J 4K Full Array LED televisions are now available in Malaysia. Below is the complete pricing for each of the new models.
[table]
| BRAVIA XR MODEL | RETAIL PRICE |
| XR-65A90J | RM17,999 |
| XR-65A80J | RM14,999 |
| XR-55A80J | RM9,199 |
| XR-65X90J | RM7,599 |
| XR-55X90J | RM5,399 |
| XR-85Z9J | COMING SOON |
| XR-77A80J | COMING SOON |
| XR-75X90J | COMING SOON |
[/table]
For more information on Sony’s new BRAVIA XR TV models, do head over to the official website here.
Pokdepinion: These new BRAVIA TVs look really good but it’s a little over my budget. I wish I could get something like this in the future though.
