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Sony Signs Multi-Year Deal With Fnatic To Design Future INZONE Products & Collaborate On Esports
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Sony Signs Multi-Year Deal With Fnatic To Design Future INZONE Products & Collaborate On Esports

by Low Boon ShenJune 6, 2023
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Sony Signs Multi-Year Deal With Fnatic To Design Future INZONE Products & Collaborate On Esports

Sony Signs Multi-Year Deal With Fnatic To Design Future INZONE Products & Collaborate On Esports

Sony has just announced a multi-year agreement with leading Esports team Fnatic to collaborate and design on the company’s new INZONE brand of gaming peripherals. The collaboration will see Fnatic players involve in Sony’s product development and testing to exchange ideas and expertise on product concepts, performance, and technologies.

Beyond product development, Sony and Fnatic will also collaborate on online content production to serve the gaming community and their fans. Fnatic, established in 2004, has built a formidable reputation in the esports scene with multiple professional teams based in London, Berlin, and Tokyo, securing numerous international championships.

Sam Mathews, CEO of Fnatic: “We’re absolutely thrilled to welcome INZONE into the Fnatic family as a long-term partner of our organization. The strong alignment between our brands, with Sony’s leading innovation in technology and our own 18+ year legacy as a world leader in esports and gaming performance, sets the stage for groundbreaking product development and global amplification of the INZONE brand. We look forward to captivating our audience, pushing boundaries, and delivering exceptional experiences through our world-class roster of players and our unrivaled fanbase of over 30+ million worldwide.”

Sony Signs Multi-Year Deal With Fnatic To Design Future INZONE Products & Collaborate On Esports 22

“We are excited to partner with Fnatic, the world leader in the esports scene, to pioneer new gaming experiences for players worldwide,” said Hiroshi Nakamura, Head of Personal Entertainment Business Unit at Sony Corporation. “By combining Sony’s cutting-edge visual and audio technologies with Fnatic’s unparalleled expertise, we are embarking on multiple initiatives, including co-creating gaming gear and producing content activations.

“This partnership aims to add a completely new dimension to the gaming life, aligning with Sony Group’s corporate direction of ‘getting closer to people’ by connecting with the gaming community. We sincerely wish to energize and support the gaming community through this partnership, as a member of the Fnatic family,” he continued.

Pokdepinion: Sony got big names onboard, definitely helps with the INZONE branding given they’re a new player in the scene.

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Low Boon Shen
Is technology powered by a series of tubes?