Supermarket chain AEON has launched the AEON Mid-Autumn 2026 campaign titled “Cherish Reunions”, launching on 12 September 2026 at AEON MALL Bukit Tinggi in Selangor. The campaign spans all 27 AEON MALLs nationwide and is centered on local flavors, cultural traditions and festive experiences, bringing a distinctly Malaysian flavor to the festival.
AEON Mid-Autumn 2026 Campaign: Halal Mooncakes & Festive Activities
The campaign was launched in collaboration with Tourism Malaysia, UOB, JDX, Souper Tang and Tea Garden, featuring over 160 mooncake brands, offering shoppers a broad selection that ranges from traditional recipes to contemporary and Malaysian-inspired creations.
A notable highlight of this year’s campaign is the inclusion of Halal-certified mooncakes from local brands, giving Muslim consumers more options to participate in the Mid-Autumn Festival. Brands offering Halal-certified selections include JDX, Duria, The Full Basket, Oriental Kopi, Yu Ai, Oversea, Tai Thong, Huats Up and Foh San, among others.
In partnership with Tourism Malaysia, AEON is positioning the campaign as a festive tourism experience for both local and international visitors. Beyond mooncake shopping, the campaign includes family-friendly festive activities such as lantern-making, Chinese calligraphy, cultural performances and a DJ Meet and Greet.
UOB Cardmembers who spend RM150 on mooncake products across two combined same-day receipts can redeem a RM20 AEON Gift Voucher throughout the campaign period. UOB Cardmembers and AEON Members can also redeem the exclusive AEON MALL x Souper Tang Limited Edition Gift Set with a minimum total purchase of RM400 (RM600 for non-members) from three combined same-day receipts.
Shoppers can also enter the Mid-Autumn Spend and Win promotion for a chance to win Limited Edition Tea Garden Mid-Autumn products; a total of 50 lucky winners will be selected under this promotion.
Pokdepinion: 160 mooncake brands is a lot.
