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Apple’s Finally Moving to RCS: A Colorful Shift in Messaging Culture

Apple’s Finally Moving to RCS: A Colorful Shift in Messaging Culture

by Aiman MaulanaNovember 20, 2023
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In a surprising move, Apple has announced plans to adopt Rich Communication Services (RCS) in iOS starting next year, signaling a shift in its messaging landscape. While this could bring iMessage-like features to cross-platform messaging between iPhones and Androids, the iconic chat bubble colors, a matter of significant importance in the US, may remain unchanged.

Apple’s Finally Moving to RCS

Apple's Finally Moving to RCS A Colorful Shift in Messaging Culture

RCS, often likened to iMessage but distinct from it, functions on top of SMS, offering enhanced features such as read receipts, typing indicators, high-quality media sharing, and location sharing. However, despite RCS integration, iMessage will persist as Apple’s premier and secure messaging experience for users.

The anticipation for a potential alteration in the color scheme—where blue bubbles denote iMessage and green signify SMS or other messaging services—may still be unmet. Apple, known for its dedication to user experience, acknowledges the potential but emphasizes iMessage’s continued prominence.

As per an Apple spokesperson’s statement to 9to5Mac, “RCS Universal Profile will offer a better interoperability experience when compared to SMS or MMS. This will work alongside iMessage, which will continue to be the best and most secure messaging experience for Apple users.”

Despite RCS promising a more inclusive messaging environment, the steadfast attachment to the green bubble conundrum persists. As the US audience closely associates the color of chat bubbles with messaging status, the shift to RCS may bring advanced features but might not sway the preference for blue bubbles.

Interestingly, Apple’s move coincides with the recent unveiling of “Nothing Chats” by Android’s Nothing brand, offering a unique approach for Android users to experience blue bubbles. While the tech giant’s integration of RCS is a notable step towards universal messaging standards, the saga of bubble colors continues to captivate messaging enthusiasts.


Pokdepinion: Honestly, I’m too glued to WhatsApp, Telegram, and Discord to care about this but I’ve heard it’s a really big thing in the US. Like, legit, some people are actually judging others based on the color of the text bubbles.

About The Author
Aiman Maulana
Jack of all trades, master of none, but oftentimes better than a master of one. YouTuber, video editor, tech head, and a wizard of gaming. What's up? :)