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ASUS Launches Z97 Series Motherboards

ASUS Launches Z97 Series Motherboards

by Vyncent ChanMay 7, 2014
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ASUS Launches Z97 Series Motherboards

Fully-featured motherboards featuring the latest SATA Express and M.2 storage support plus exclusive ASUS 5-Way Optimization technology

Kuala Lumpur, Malaysia (2nd April, 2014) — ASUS today announced a full range of ASUS-branded motherboards powered by the brand new Intel® Z97 Express and H97 Express chipsets, and including support for 4th, New 4th, and 5th-generation Intel ® Core™ processors (Haswell, Haswell Refresh, Haswell Refresh K-series / Devil’s Canyon). With ASUS-exclusive technologies to enhance performance and reliability, plus support for the latest ultra-high-speed SATA Express and M.2* storage technologies, the ASUS Z97 and H97 Series take PCs to the next level.

A brand new premium look

ASUS Z97 and H97 Series motherboards feature a gleaming new design, with a unique and distinctive perfectly circular heat-sink on the next-generation Platform Controller Hub (PCH) chip. Anodized in a light gold color, this heat-sink is the signature visual feature of the new range. These design elements combine to project an understated, subtle and smooth image that exudes undeniable superiority, and which is perfectly suited to this comprehensive new range of ASUS motherboards. Z97 and H97 motherboards are suitable for any build, whether it’s a productivity, gaming or entertainment PC.

Take control with 5-Way Optimization

5-Way Optimization keeps all the features of previous version, including TurboV Processing Unit (TPU) to boost CPU performance, Energy Processing Unit (EPU) to enhance energy efficiency and DIGI+ Power Control for enhanced performance, increased efficiency and optimum reliability.

With 5-Way Optimization, users can easily overclock the processor for improved performance (for example, by up to 20% for an Intel® Core™ i7-4770K processor), get the best balance of cooling efficiency and quietness from the fans, prioritize their network for game data and optimize audio settings for fantastically-clear audio and in-game-chat. This comprehensive intelligent optimization puts the user in full control of their system.

Flawless audio and state-of-the-art networking technology

Z97 and H97 motherboards feature Crystal Sound 2 technology to provide flawless audio. Onboard physical shielding, separate layers for left and right channels to guard the quality of the sensitive audio signals and premium components, including Japanese-made audio capacitors and operational amplifiers (op-amps), give sound output that has exceptional clarity and fidelity. Unique de-pop circuit reduces start-up popping noise to audio outputs. An easy-to-use control panel makes short work of optimizing and personalizing audio settings, whether for gaming, chatting, watching movies or relaxing to your favorite music.

For lag-free networking, Turbo LAN software is provided, with an intuitive user interface that allows users to reduce lag significantly with no expert knowledge. As well as Intel Gigabit Ethernet, selected ASUS Z97 motherboards1 also feature built-in next-generation 802.11ac dual-band Wi-Fi and Bluetooth 4.0 for the ultimate connectivity.

Access everything, everywhere with ASUS HomeCloud

For those looking to build a home multimedia entertainment media center, ASUS motherboards feature ASUS HomeCloud that lets users access the entire contents of a PC remotely, stream multimedia content to any suitable device via the motherboard’s wired or Wi-Fi network, and manage content from anywhere — no matter where it’s stored. The built-in Wake-on-WAN feature allows users to wake and control a PC remotely with a single smart device, anywhere and anytime. It turns the PC’s hard drive into a private cloud, removing worries about storage limits.

Next-generation accessories for next-generation motherboards

Users can add a touch of the future to their 9 Series motherboards with the ASUS NFC Express 2 box and ASUS Wireless Charger accessories. NFC Express 2 allows users to interact with their PC and smart devices wirelessly and efficiently. Tap a device onto the NFC Express 2 to pick up movie clip from a PC, right from where you left it, log in to a PC without typing, or back up photos and videos added since the last sync from your smart device straight to your PC.

ASUS Wireless Charger lets users charge Qi-compatible smart devices simply by placing them on the charger, with no need for cable or adapter clutter.

ASUS NFC Express 2 and Wireless Charger are bundled with selected Z97 models, or are available separately for use with any ASUS 9 Series motherboard.

The following ASUS Z97 and H97 motherboards will be available in Malaysia from 11th May, 2014 onwards.

  • Z97-DELUXE : RM 1,299
  • Z97-PRO (Wi-Fi AC) : RM 899
  • Z97-A : RM 710
  • Z97-K : RM 588
  • Z97I-PRO : RM 728
  • H97-PLUS : RM 489
  • H97M-E : RM 430
About The Author
Vyncent Chan
Technology enthusiast, casual gamer, pharmacy graduate. Strongly opposes proprietary standards and always on the look out for incredible bang-for-buck.

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