Hisense’s IFA 2026 showcase was held under the theme “Innovating a Brighter Life,” where the brand introduced AI capabilities across home appliances through its V AIOS platform – the “next evolution” of VIDAA OS – and AI Companion Suite. The company also showcased new products, along with announcing its extension of partnership with UEFA.
Hisense @ IFA 2026
V AIOS & AI Companion
V AIOS is built around four AI capabilities: Sense, Think, Communicate and Execute. According to Hisense, these functions allow the system to detect people, devices and surroundings, interpret context and intent, communicate across users and devices, and coordinate content and services to carry out tasks on a user’s behalf. Building on this foundation, the AI Companion Suite extends intelligence into three areas of daily life: cooking, laundry, and air and energy management.
Hisense is collaborating with Amazon to bring select smart home devices to the Alexa+ AI assistant using Amazon’s Smart Home AI Toolkit, building on its existing ConnectLife ecosystem. The integration, expected in the coming months, will allow Alexa+ users to control select Hisense air conditioners through voice commands, with Alexa+ handling the request and adjusting settings accordingly.
New Display, Laser & Audio Products
Hisense also presented updates to its display, laser projection and audio product lines at IFA 2026: making its European debut, the Hisense 116UXS introduces an updated RGB MiniLED design powered by Chromagic 2.0 technology, featuring a four-color backlight with a dedicated cyan light source alongside red, green and blue, reaching 110% of the BT.2020 color space. The TV has received both Pantone Validated RGB MiniLED and Pantone Color certifications, and combines peak brightness of 10,000 nits with the Hi-View AI Engine RGB and an Obsidian Panel.
The 116UXS also received TÜV Rheinland Low Blue Light (Hardware Solution) certification for its eye comfort features, while Hisense’s broader 2026 RGB MiniLED lineup, including the UR9S and UR8S, received TÜV Rheinland Eye Comfort certification more generally. Similarly in its laser product line, the Laser Projector XR10, Laser Cinema PX4 Pro and Laser TV L9Q Pro all attained TÜV Rheinland Eye Comfort certification as well.
On the audio side, the UX1 soundbar features 11.2.6-channel sound with Dolby Atmos, DTS and Hi-Concerto integration with select Hisense TVs, while the HiClips open-ear true wireless earbuds weigh 5.5g per earbud and are designed for extended, comfortable wear.
UEFA EURO 2028 Partnership
Hisense also confirmed it will continue as an Official Partner of UEFA EURO 2028, marking its fourth consecutive UEFA European Championship partnership. The company’s association with UEFA began with EURO 2016 and has since extended across subsequent tournaments, alongside sponsorship of the FIFA World Cup in 2018, 2022 and 2026. At IFA 2026, Hisense also featured a dedicated UEFA EURO 2028 activation zone at its booth, including a football challenge activity with automated goal tracking and photo generation for attendees.
Pokdepinion: AI managing your fridge, laundry and aircon sounds convenient, but it’s a lot of trust to place in one ecosystem.
