HP acquires HyperX gaming peripherals brand for $425 million
HP has just announced its acquisition of HyperX, the renowned gaming division of Kingston. HP is acquiring only the gaming peripherals division of the HyperX, which is notably enjoying quite a large fanbase recently with the success of the HyperX Cloud series of headphones.
HP will be paying a good $425 million for the HyperX peripherals business, while Kingston retains the HyperX branding for DRAM, flash and SSD products. While HP will own the HyperX brand of peripherals, the HyperX Ngenuity companion app will reportedly continue being available for gamers to customize their HyperX peripherals, instead of being rolled into the OMEN Gaming Hub.
HP has been trying to enter the gaming peripherals market with their HP Omen brand, but it definitely was not as successful as the competition like the Republic of Gamers or Razer. The purchase of HyperX should strengthen their push into the segment.
Aside from the renowned HyperX Cloud series of headphones, HyperX also offers a wide variety of gaming accessories like gaming keyboards, mice and even the popular QuadCast microphone. We will have to see how HP will take advantage of their acquisition.
Pokdepinion: HP, HyperX. Sounds like a match made in heaven to me.