ADATA today released a press statement stating its position on the issue stemming from Intel reportedly stripping the memory maker from its Tier 1 supplier status, effectively preventing all of its memory products from getting automatic validation for Team Blue’s Arrow Lake (Core Ultra 200S) platforms.
ADATA: DDR5 CUDIMM Certified With Four Brands
Here’s the statement from the company:
ADATA Technology and its gaming brand XPG (Xtreme Performance Gear) announced today that its DDR5 CUDIMM memory has been certified compatible by the world’s four leading motherboard brands – ASRock, ASUS, Gigabyte and MSI’s and included on their respective Qualified Vendor Lists (QVL) while supporting the latest Intel® Core™ Ultra 2 series desktop processors.
It’s hard to say what exactly ruffled Intel’s feathers, though Videocardz did provide some clues, stating that the chipmaker “wasn’t happy with some recent comments ADATA made about bringing CUDIMM memory to market and how it’s being promoted.” As a result, ADATA and XPG memory products can only be validated if motherboard vendors specifically requests so from Intel, which can potentially affect their time-to-market metrics.
XPG has also published some of the validation proofs via the following images:
Despite that, the memory maker reaffirms its position on this matter. “In order to continue providing consumers with the ultimate yet stable overclocking experience, ADATA Technology maintains a close relationship with Intel and continues to participate in the Intel ‘Better Together Program’.” So far, the company has unveiled its plans to launch the new LANCER RGB DDR5 CUDIMM modules with clock speeds upwards of 9,600MT/s under the XPG brand, while the mainstream ADATA brand has recently released a CUDIMM kit sticking to JEDEC specifications (6,400MT/s).
Pokdepinion: Certainly not the best look for the company right now – but here’s hoping this can be solved, whatever the issue may be.
