The Football Association of Malaysia (FAM), Yes, and Ryt Bank have formalized a Title Partner sponsorship under the banner “Demi Bola Sepak Malaysia”, bringing together YTL-owned telecommunications provider and digital bank to support the development of Malaysian football.
FAM Welcomes New Title Partners From YTL
The signing ceremony took place on 29 October 2026 in Kuala Lumpur, marking the start of a multi-year collaboration aimed at connecting fans with the national game and nurturing the next generation of football talent. The partnership will draw on Yes 5G Advanced connectivity and Ryt Bank’s AI-powered digital banking services to make football experiences more accessible and rewarding for fans across Malaysia.
Under the partnership, FAM, Yes and Ryt Bank plan to roll out initiatives spanning youth football development, community participation, match-day experiences, and digital storytelling. The collaboration also intends to spotlight emerging talent and the people contributing to the game across different ages, genders, and communities throughout Malaysia.
Yes customers can expect partnership-related offers including match tickets and limited-edition merchandise. The telco will also apply its 5G Advanced capabilities to fan engagement and digital content programs. Ryt Bank’s role centers on the everyday social moments surrounding football, covering shared futsal sessions and match-day gatherings through simple digital payments and transfers powered by Ryt AI. Supporters will similarly be able to access FAM-related offers through Ryt Bank throughout the partnership period.
Pokdepinion: YTL is probably getting their money’s worth with this one.
