The phenomenal rise in popularity of eSports is really something. The rising number of eSport fans and viewership of the tournaments has led companies to sponsor eSport teams to get brand recognition and publicity in the community.
HTC, not wanting to be left out, announced their entrance into the eSports arena in North America and Europe with sponsorships of three elite eSport teams: Cloud 9, Team Liquid and Team Solomid (TSM).
The sponsorships kicked off this weekend with Cloud 9 and Team Liquid playing in the first Counter Strike: Global Offensive tournament at the X Games Aspen, and all three teams participating in the season start of the North America League of [...]