Midea Malaysia today has introduced its 2025/2026 product line-up, showcasing its latest smart home appliances with a focus on energy efficiency, connectivity, and user convenience. In the unveiling at the Genting International Convention Centre (GICC), Managing Director of Midea Malaysia Mark Tam said its strategy is to enhance accessibility to smart home technology while addressing growing consumer demand for cost-effective and energy-saving solutions.
Midea Showcases New & Upcoming Product Lineup
As energy costs continue to rise, Midea has expanded its portfolio of energy-efficient appliances, with several air-conditioner and refrigerator models certified by the Sustainable Energy Development Authority (SEDA). The company reports that over 40% of its air-conditioner sales now consist of inverter models designed for reduced energy consumption.
The brand also showcased other appliances in a wide range of lineups, so here’s a few photos we’ve taken to briefly summarize all the products you’ll be seeing in the near future coming from Chinese-based home appliance giant.
Alongside efficiency improvements, the latest appliances revealed today comes included with RFID and Wi-Fi capabilities, enabling users to manage their devices remotely through the unified SmartHome app; there’s also bits of AI sprinkled all over (naturally) which touts additional energy savings through the use of “big data”.
Midea continues to strengthen its presence in Malaysia, reporting over 30% year-on-year growth in its air-conditioner segment and a compound annual growth rate (CAGR) of 20% over the past five years. With a goal of surpassing RM1 billion in annual sales by 2025, the company plans to expand its distribution network, leveraging over 1,000 dealers nationwide – to support its growth, the company is upgrading more than 50 brand stores over the next two years to provide a “more consumer-friendly, immersive shopping experience”.
In conjunction with Hari Raya Aidilfitri, Midea will launch a promotional campaign starting 16 March 2025, offering Touch ‘n Go rebates worth up to RM500. Further details will be available through Midea Malaysia’s official channels in the coming weeks.
Pokdepinion: Hopefully we see good deals coming up to complement the new lineup.
