TikTok Shop reported a more than 130% year-on-year increase in sales of homegrown products and local MSMEs, supported by its multi-million-ringgit #JomLokal initiative. Launched in 2023, the initiative provides Malaysian small businesses with additional platform exposure, discount vouchers, and marketing resources funded annually by the company.
TikTok Shop Strengthens Local MSME Sales

“We have funded millions of Ringgit worth of additional platform exposure, discount vouchers, and marketing resources every year for thousands of #JomLokal businesses to grow sustainably and scale on TikTok Shop,” TikTok Shop Malaysia’s Director of Strategic Partnerships, Nur Azre Abdul Aziz, said. “It is encouraging to witness how this initiative has delivered tangible impact for local MSMEs and strengthened the presence of homegrown brands in the digital economy.”
Products under the #JomLokal banner are accessible on the shopping platform through a dedicated icon displayed on the app’s homepage. The platform boasts its “Shoppertainment” (a portmanteau of shopper and entertainment) model that enables businesses to connect with consumers through livestreams, shoppable videos, and other interactive content to “seamlessly connect with its nationwide community of shoppers end-to-end from discovery to purchase.”
TikTok Shop plans to expand its support for #JomLokal during the Merdeka season and in the months ahead – as usual, purchases made on the platform are eligible for its upgraded Free Return and Refund Policies, including the extension to a 30-day return window for products listed in its Mall section.
Pokdepinion: Big investments made, equally big returns.