Apple App Store Gets New Pricing System: Devs Can Now Choose From 900 Options
Apple has introduced a new pricing system on its App Store, giving developers a choice of 900 options for app pricing and in-app purchases, including globally equalized prices.
Apple Introduces New Pricing System on App Store
Apple is rolling out a new pricing system on its App Store, as the company attempts to offer developers more flexibility when it comes to pricing their apps and in-app purchases. The new system will increase the number of price points by ten times, offering 900 options in total. Developers will now be able to set whole-number values, whereas previously the pricing system was limited to $0.99-per-step.
Under the new system, pricing for apps and in-app purchases can start at $0.29 and can go up to $10,000 (although permission from Apple is required for this highest tier). The new steps will include every $0.10 interval up to $10 or every $0.50 interval up to $50.
Apple is also introducing “globally equalized prices,” which will allow developers to follow the most common pricing conventions in each country or region. The availability of apps and in-app purchases can be regionalized to allow developers to provide customized services to their users.
Developers will need to update their pricing information by 9th May 2023, and the globally equalized cost will be adapted using publicly available exchange rate information from financial data advisers. If developers fail to update their pricing information, it will be done for them, basing the conversion on the basic US dollar price.
The move to increase the number of price points and introduce globally equalized prices is a significant step forward for developers. It allows them greater flexibility and control when it comes to pricing their apps and in-app purchases, and also ensures that pricing reflects local markets and currencies.
Pokdepinion: This sounds like a good, healthy step forward but I’m also wondering what it might just lead to down the road. Can’t really say anything bad, at least for now, given how strict they are with developers / publishers so the likelihood of them going crazy with it isn’t particularly high.