POCO has launched the POCO F7 Series in Malaysia, featuring the POCO F7 Ultra and POCO F7 Pro. As Xiaomi’s value-focused sub-brand, the new flagship smartphones are designed to deliver high performance while maintaining affordability.
POCO F7 Series
First up, the POCO F7 Ultra is powered by the Snapdragon 8 Elite SoC, offering a 45% improvement in CPU performance and a 44% increase in GPU performance while reducing power consumption – the company claims it achieved an AnTuTu benchmark score of 2,843,461. It also features the VisionBoost D7 chipset with features like Smart Frame Rate, 2K Super Resolution, and Game HDR available.
The WildBoost Optimization 4.0 further refines performance, improving frame stability and response times, particularly in demanding games like Genshin Impact; the LiquidCool Technology 4.0 system ensures efficient heat dissipation with a 5400mm² heat pipe, reducing processor temperature by up to 3°C. Meanwhile, the POCO F7 Pro runs on the Snapdragon 8 Gen 3 chipset, with the same Smart Frame Rate technology and WildBoost Optimization 4.0 found on the Ultra counterpart.
The Ultra model is equipped with a 5,300mAh battery, supporting 120W HyperCharge for a full charge in 34 minutes, along with 50W wireless charging. As for the Pro, it houses a 6,000mAh battery with 90W HyperCharge. This is enabled via POCO’s Surge P3 charging chipset and Surge G1 battery chipset, which optimizes efficiency and extend battery lifespan by retaining over 80% capacity after 1,600 charge cycles.
For cameras, the F7 Ultra features a 50MP main camera powered by the Light Fusion 800 sensor, complemented by a floating telephoto lens with 2.5X optical zoom and an ultra-wide 32MP camera. Meanwhile, the F7 Pro features a 50MP main camera and an 8MP ultra-wide camera with AI-powered enhancements like UltraSnap for rapid capture. Connectivity is enhanced with the Surge T1S tuner that improves signal reception and wireless performance.
For pricing and availability, the POCO F7 Ultra is available in Yellow and Black with 12GB+256GB (RM2,999) and 16GB+512GB (RM3,299) storage options, while the POCO F7 Pro is available in Black, Silver, and Blue with 12GB+256GB (RM2,299) and 12GB+512GB (RM2,499) variants. All models are now available to purchase via mi.com, Shopee and Lazada stores.
Pokdepinion: A lot of performance for the price.
