Mobile Legends: Bang Bang (MLBB) has launched ALL IN MLBB campaign to celebrate the game’s 10th anniversary – you can expect anniversary activities, in-game rewards, plus an offline event bringing players together with the game’s developers for the occasion.
Mobile Legends: Bang Bang Anniversary Rewards & Events
As MLBB enters its 42nd season, the ALL IN MLBB campaign includes several time-limited events and rewards. The 10th Anniversary Celebration Pass will run from 4 September to 1 November, allowing players to earn Battle Pass EXP and unlock a new Nana Epic Skin, an Epic Skin Selection Chest and a Random Epic Skin Chest; returning players can also claim a free Returning Anniversary Skin.
The Anniversary Gala Weekend, running from 25 September to 11 October, will let players choose from 265 skins while earning a new animated emote, Battle Pass EXP and Premium Skin Fragments. Separately, Layla’s Stellar Gala (9 October – 19 November) will feature a mini-game called “Starfall Breakout,” through which players can obtain a new Collector Skin for Layla. A free trial of selected skins and emblems will run alongside this event from 9 October to 12 November.
In October, MLBB will hold an offline Birthday Party event featuring community activities, limited-edition souvenirs and a Q&A session with the game’s developers; players will also be able to share input on the game’s future direction. Further details on the event are expected to be announced at a later date.
Esports Growth Alongside The Anniversary
Beyond the core game, MLBB Esports has expanded over the past decade from grassroots competition into an international esports ecosystem. The game was included as an official medal event at the 2025 Southeast Asian Games for a fourth consecutive edition and is set to debut at the upcoming 2026 Aichi-Nagoya Asian Games. It was also selected as the first confirmed title for the inaugural Esports Nations Cup (which has since been postponed).
The competitive scene has expanded beyond Asia as well, with MSC and MWI holding their European debuts in Paris, and the upcoming M8 World Championship Finals scheduled for Istanbul, Türkiye. The M7 tournament reportedly reached 5.68 million peak concurrent viewers, making it the most-watched mobile esports event to date, while MLBB topped the Esports World Cup viewership for a third consecutive edition in 2026, with 2.89 million peak concurrent viewers.
“Moving into the next decade, the team will continue to focus on refining the gaming experience, listening to the voices of players and communities in different markets, and expanding the boundaries of MLBB through more content and gameplay; at the same time, we will keep improving the global Esports system, so that more players and competitors who love MLBB have the opportunity to move from local communities to a bigger stage,” said Roger Yu, Producer of MLBB at MOONTON Games.
Pokdepinion: Many people know esports rarely is a profitable business, so it’s good to see MLBB is going strong in this regard, 10 years on.
