Honor of Kings has partnered with popular drink brand CHAGEE to offer special in-game events and exclusive rewards across 115 CHAGEE stores nationwide.
Honor Of Kings x CHAGEE Collaboration
Starting July 19, 2024, fans can enjoy CHAGEE’s new Fruit Tea Series, featuring Minty Citrus Jasmine Tea and Citrus Jasmine Tea, and redeem exclusive merchandise such as diatomite coasters and tote bags. Exclusive cup sleeves are available for any order of the Fruit Tea series (L size) both in-store and online, while coasters are available for walk-in purchases of the Citrus Jasmine Tea series (L size). Customers spending RM40 and above, including one Citrus Jasmine Tea, will receive a free tote bag.
The collaboration also includes a wheel of fortune on the CHAGEE Mini Program from July 19-31, offering prizes like collaboration merchandise, Honor of Kings in-game item codes, and CHAGEE vouchers. Each order on the Mini Program grants one spin chance. Beside that, an in-game event for Honor of Kings players runs from July 22-31, with missions that earn vouchers redeemable until August 20, 2024.
A location-based system (LBS) in 115 CHAGEE outlets allows players to try fully unlocked heroes and selected skins from July 19-31; additionally, 1V1 competitions at selected CHAGEE outlets will take place across four weekends from 1 PM to 5 PM, offering exclusive rewards from both Honor of Kings and CHAGEE. Here are the locations:
| Date | Location |
| 20-21 July | IOI City Mall |
| 27-28 July | Setia City Mall |
| 3-4 August | Pavilion Bukit Jalil |
| 10-11 August | Central I-City |
Eugene Chin, Country Manager (Malaysia) of Tencent Games, said: “This collaboration is a testament to the incredible popularity of Honor of Kings. It’s a perfect match of gaming and refreshment, and we can’t wait to see how players and fans react. We’re committed to creating unforgettable experiences, and this partnership with CHAGEE is just the beginning. We hope that there will be many more collaborations to come in the future.”
Pokdepinion: I can see a bit of Pokemon GO vibes here.
