Qualcomm Snapdragon Sound branding to bring fuss-free high quality wireless audio
Qualcomm announced their latest branding for their audio-oriented hardware: Snapdragon Sound. It is essentially a repackaging of their end-to-end audio hardware and software solutions into an easily recognizable brand for audio devices that can deliver an optimized audio experience with Qualcomm’s end-to-end audio platform.
To be able to display the Snapdragon Sound branding, the devices will have to undergo a range of interoperability tests. These tests cover audio connectivity as well as the robustness, latency and quality. The branding is applicable not only to audio hardware but also smartphones, smartwatches and even PCs powered by Qualcomm’s technologies.
Instead of the wide range of bitrates and sampling frequencies that has made aptX support a rather confusing indicator of audio quality, Snapdragon Sound is based on the 24-bit and up to 96kHz capability of the aptX Adaptive to deliver audiophile-grade sound wirelessly. Snapdragon Sound devices are also designed for latencies as low as 89ms.
The technologies that support Snapdragon Sound include the flagship Snapdragon 8-series chipsets, FastConnect 6900 wireless platform, Qualcomm Aqstic audio codec and the Qualcomm Aqstic smart speaker amp hardware. Then there’s also Qualcomm’s ANC tech, aptX Voice, aptX Adaptive, Qualcomm TrueWireless and Qualcomm HDR & 3D Audio Record software. For earphones and headphones, the QCC514x, QCC515x and QCC3056 audio chipsets are ready for the Snapdragon Sound experience.
At the moment, the Xiaomi Mi 11 is the first smartphone to tout the Snapdragon Sound branding. Meanwhile Audio Technica is reportedly working on audio devices that will tout the Snapdragon Sound brand as well.
Pokdepinion: Definitely a right step forward to really showcase the advantage of going with Qualcomm!